EXCLUSIVE: CNBC Debuts ‘Young Money’ for Young Moneymakers

/ Feb 10, 2015

cnbc young money 2

CNBC‘s core audience may be business executives, investors, and other financially affluent decision-makers, but that doesn’t mean the network isn’t chasing other key audiences, either. In a bid to get a more of those other audiences watching its videos, the network’s digital arm CNBC Digital has launched a new series that presents financial tips and advice in a relatable manner.

Hosted by CNBC reporter Landon Dowdy, “Young Money” is all about helping people, especially younger millennials who aren’t likely to think about long-term financial planning. Challenges the series will tackle include getting past student debt, buying a first home, and retirement planning. To get in the millennial mindset, the show is shot in a way that feels right at home on YouTube and social video.

“Millennials have always been a demographic we’ve wanted to extend a deeper focus to, and it’s something that I’m really passionate about because I can relate,” says Dowdy, adding that the goal of the series is to “relate to people” her age, and by shining a light on different types of financial mistakes, help them prepare for a better financial future.

Episodes of “Young Money” will roll out every Tuesday across the network’s digital platforms, including CNBC.com, its YouTube channel, its mobile website and native apps, and Apple TV.

Social media will be a core focus, as CNBC will also distribute the series via Facebook and Twitter, spurred on by recent success on those platforms, according to Michael Senzon, executive producer of the series and CNBC Digital Video. “For this series, we’re focused on the social/mobile audience and the sweet spot in terms of length on these platforms seems to be shorter videos,” he says. “We’ve seen tremendous growth by producing shorter clips, and in January, we had our best month ever for video views on social — 3.4 million across both Facebook and Twitter.”

News organizations are increasingly looking to social networks, and especially Facebook, as a way to find and engage with new audiences. And this spans both old and new news brands, as both ABC News and The Young Turks now have original series exclusively on Facebook.

Overall, CNBC is witnessing 30.9 million video starts across all of it distribution points, says Senzon.

Tags: , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...