CNE Signs YouTuber Kandee Johnson to Lead Beauty Vertical

/ Nov 14, 2014

kandee johnson

Conde Nast Entertainment, the video division of Conde Nast, is no stranger to YouTube creators, having worked with many on its ever-growing slate of original programming. It now wants to make those relationships stronger by launching a new “digital contributor program” that leverages the influence of top creators in exchange for providing them with content, distribution, and ad-sales support.

The program is launching with beauty guru Kandee Johnson, who’s signed on as CNE’s “lead beauty contributor.” Per the deal, CNE will partner with Johnson to develop multiple original projects for Conde Nast’s digital platforms. Johnson previously starred in the CNE-produced series “Beauty Recovered” for Glamour.

These new shows, the first of which will be announced in early 2015, will be available across multiple Conde Nast channels on YouTube, in addition to the company’s video site The Scene and syndication network, which includes AOL, Yahoo, Dailymotion, Roku, and Xbox.

CNE said it will also work with Johnson to develop TV and film projects.

It’s also now the exclusive ad sales rep for Johnson’s YouTube channels, which combine to reach more than 2.6 million subscribers.

As for Johnson, in addition to leading on beauty content, she will provide curated playlists and social media support for Conde Nast’s original programming and digital channels. She will continue to produce beauty and lifestyle videos for her own channels, independently of CNE.

The contributor program certainly has the feel of an MCN-style initiative for CNE. In the coming months, the company plans to announce similar partnerships with top YouTube creators across verticals like fashion, fitness, food, music, and sports.

“Our digital contributor program represents CNE’s continued belief in the power of the YouTube platform, the remarkable talent in the YouTube community, and our combined ability to reach highly coveted audiences via digital distribution, traditional television, print media, and beyond,” said Whitney Howard, SVP of business development and strategy for CNE, in a statement.

Tags: , , , , , ,


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature