Coke vs. Pepsi: Which Wins on YouTube?

/ Oct 23, 2014

CokeVsPepsi

Coke vs. Pepsi — the debate has been ongoing for years. But which one is doing better where it really counts — on YouTube? (Yeah, we said it.)

Luckily, Zefr, using its BrandID technology, recently collected data on how fan-uploaded and taste-test videos for the competing beverage brands were performing on YouTube, so you can thank them for helping to clarify how YouTube creators and viewers weigh in on this heated discussion.

You can also thank the people already enacting the “Coke or Pepsi” query on YouTube. Because of them, 834 videos that feature taste-test comparisons of the two beverages have been posted on the site, adding up to a total of over 32 million views.

Coke & Pepsi.001[1][2][1][4]

“Pepsi Challenge” videos mark a separate campaign comparing the colas that began back in the 1970s. Zefr found that the campaign’s still going strong on YouTube, where there are currently 731 “Pepsi Challenge” videos. These videos attracted over 2.7 million cumulative viewers to engage with the content, resulting in over 44,000 likes, dislikes, and comments on the videos.

Coke & Pepsi.002[1][2][1][4]

Now for the real breakdown: Which soda brand has gotten more total views on the video platform, Coke or Pepsi?

Coke comes out as the overwhelming champion. While Coke content has gained roughly 3.5 billion views on YouTube, Pepsi’s gotten less than 2 billion. (Note that fan videos including Coke and Pepsi contribute to the numbers of both sodas.)

Coke & Pepsi.003[1][2][1][4]

However, Pepsi has some hope for catching up to Coke on the video platform. While Coke fans created 82% of the brand’s videos on the ‘Tube, fans accounted for 87% of videos about Pepsi. So while YouTube clearly indicates Coke as the winner of the “cola wars,” it seems like Pepsi fans are making an effort to get their (minority) opinion out there on the web.

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