CollegeHumor to Release First Feature Film on iTunes, Amazon

/ Jul 7, 2013

coffeetown

CollegeHumor is set to release its first full-length feature film this week. And foregoing the traditional practice of launching the film in theatres and marketing it via traditional media methods, the comedy site plans to distribute it directly via on-demand digital platforms like iTunes and Amazon, and will market the film using its social media channels.

The independent film, “Coffee Town” (trailer below), is written and directed by Brad Copeland (“Arrested Development,” “Wild Hogs”) and stars Glenn Howerton (“It’s Always Sunny in Philadelphia”), Ben Schwartz (“Parks & Recreation”), Adrianne Palicki (“Friday Night Lights”), Steve Little (“Eastbound & Down”), and Josh Groban (“Crazy, Stupid, Love”).

The film tells the story of a man (Howerton) who telecommutes from his favorite coffee shop. When he discovers plans to turn the coffee shop into an upscale bistro, he plots with his friends to stage a fake crime, which would prevent the transition from happening.

CollegeHumor plans to release “Coffee Town” on Tuesday, July 9, across digital outlets like iTunes, Amazon Instant Video, and PlayStation. The hope is that CollegeHumor, which has an established audience, will be able to market the film to its audience, without needing to spend marketing dollars on traditional media campaigns, according to the Los Angeles Times.

“We think that there are some movies that need to buy a lot of TV ads and be in 3,000 theaters to be successful,” CollegeHumor co-founder Ricky Van Veen told the LA Times. “But something like ‘Coffee Town’ we believe can find an audience without those bells and whistles.”

This is because “Coffee Town” is a smaller film (the Times reports that the budget was below $1 million), which means producers and filmmakers are not under pressure to generate huge grosses to justify a giant production and marketing budget.

Direct distribution something to keep an eye on, as indie filmmakers look for other ways to get their projects financed and distributed beyond the old Hollywood/studio system. Last week, the filmmakers behind “Some Girls,” a romantic dramedy starring Adam Brody (“The O.C.”) and Kristen Bell (“Veronica Mars”) debuted on Vimeo’s new On Demand offering. We’ve also seen comedians like Louis C.K., Aziz Ansari, and Jim Gaffigan release comedy specials directly online, instead of a cable channel like HBO. And even studios like Sony and Disney are testing this model out (albeit in other countries).

So direct distribution is definitely a conversation worth having as the film industry tries to stay level with changes in content consumption. Still, if this past weekend’s box office numbers are any suggestion, there is still a lot of money in putting a film out in 3,000+ theaters. So it’s more likely that the smaller indie far, such as “Coffee Town” and “Some Girls,” pave the way for future filmmakers.

And to be fair, it’s not like CollegeHumor is completely ignoring traditional media. The site plans to screen the film in select theaters before hosting its official premiere at the Just for Laughs festival in Montreal on July 27. Van Veen also noted to the LA Times that a future cable release is not exactly out of the question.

“Coffee Town” is produced by Van Veen and Kathryn Dean.

Check out the red-band trailer:

Tags: , , , , , , , , ,


Read today's digital video news stories

Quick Breaks: Fine Brothers to Fund More Content; Rooster Teeth...

WWE

Facebook and WWE Team Up for ‘WrestleMania 31′ Highlights

whalerock to launch digital channels

5 Hacks for Niche Video Content Owners and Creators to Win in 2015

Jenn-McAllister-JennXPenn-credit-Getty-Images

JennXPenn Lands Book Deal with Scholastic

schick ms labelled

Schick’s New Web Series: Not Razor-Sharp, but Not Terrible

Digital video industry news today

Friday 3.27.15: News to Know

lakeshore entertainment

Lakeshore Entertainment Launches Digital Studio with a Focus on...

Read today's digital video news stories

Quick Breaks: Sling TV Gets More Channels, CDS Pairs with Food...

VideoInk and Hollyshorts Team to Produce Bicoastal Monthly Event...

Copa90 Pitch International

Pitch International Invests in Online Soccer Network Copa90

Grace Helbig

Listen to Grace Helbig Describe Her New E! Show to Jimmy Fallon

FacebookVSYoutube

Measuring Branded Video Success on YouTube vs. Facebook

vice

Vice to Get Prime Placement on HBO Now

Digital video industry news today

Thursday 3.26.15: News to Know

'Derek Special' debuting on Netflilx April 3

WATCH THIS: Netflix Debuts Trailer for Hour-Long ‘Derek...

Periscope is Twitter's live-streaming video app

Twitter Launches Its Own Live-Streaming App, Periscope

Youtube_sad

Going OTT Won’t Mean Much If Streaming Quality Sucks (Study)

Youtube_003

The Must-Know Tricks for Growing Your Audience on YouTube

Read today's digital video news stories

Quick Breaks: Nielsen to Start Measuring Netflix and Amazon by...

The Road, flagship web series on SXSW On

Web Series Wednesday: Listen to These Shows

facebookvideo

Here’s How Facebook Plans to Get More Creators to Upload Natively

cricket world cup

SendtoNews Extends Sports Syndication Deal with IMG and...

Facebook making yet another push for video

Facebook Wants Exclusive Video from Publishers, Updates...

jukinmediafailarmy

Get Ready for More ‘Fail Army’ on TV (Outside of the US)

twitchtube

YouTube to Relaunch Live-Streaming Service with Focus on eSports...

Digital video industry news today

Wednesday 3.25.15: News to Know

carmilla

Defy Media Signs ‘Carmilla’ Creators VerveGirlTV

Read today's digital video news stories

Quick Breaks: SourceFed Adds New Host, Endemol Beyond Grows Sales Team

Chelsea Crockett has a new series...on TV

YouTuber Chelsea Crockett Talks Her New TV Show

Vevo Super Fan Showdown

Vevo and Kids at Play Bring Back ‘Super Fan Showdown’

black list awesomenesstv

AwesomenessTV to Produce 2013 Black List Script ‘Shovel...

Brian Robbins of AwesomenessTV

AwesomenessTV to Screen at MIP Digital Fronts

Taryn Southern as an influencer in the Influencer Outreach Network

ION Launches Platform to Connect Marketers with Digital Influencers

Funny or Die Valuation

Funny or Die Close to Sale for $198 Million to MTV/Viacom

tastemade

Tastemade Brings Linear ‘Tastemade TV’ Stream...

Young Hollywood

Young Hollywood Debuts on Apple TV with Exclusive, Long-Form Content

Digital video industry news today

Tuesday 3.24.15: News to Know

YouTube YouTube YouTube

Ovation TV Launches YouTube MCN, Pitches Creators Various TV...

BattleField Friends_Vessel

Vessel Nabs Fifth Season of Machinima’s ‘Battlefield...