Comcast Confirms Rumors That It’s Working on a YouTube-Like Service

/ Jun 12, 2014

end-goal still tv

Comcast is working on a YouTube-like online video service for its X1 set-top platform, the company confirmed at the TV of Tomorrow Show in San Francisco.

Speaking with GigaOm, Comcast’s SVP of video Matt Strauss said the service will allow creators to upload videos directly to the service, which will be available by the end of the year as an app on the X1 box.

The imperative word here is creators, as Comcast seems to be focused on making this service — at least initially — available to professional producers. User-generated content, which remains a massive part of YouTube, has no home with Comcast.

A lot of this is still in the planning stages. For instance, Strauss said Comcast plans to offer multiple revenue-generating options for creators, from advertising to transactional — though nothing has been solidified as of yet. (In March, Comcast acquired NY-based video advertising startup FreeWheel for more than $360 million.)

The overall goal for Comcast, according to Strauss, is to provide a service that can offer niche content — something that’s near-impossible to do within the current cable TV ecosystem. A service in the mold of YouTube, with content from creators who are currently operating on that site, makes a great deal of sense then.

What doesn’t, though, is calling this planned service a straight YouTube competitor. Aside from the obvious fact that it’s primarily meant for Comcast’s X1 box, the service will ignore a huge chunk of what makes YouTube, YouTube: user-generated content.

Comcast’s plans are almost identical to the rumors surrounding Yahoo’s planned attack on YouTube: a closed video platform for professional content creators, with the promise of better advertising arrangements than what YouTube currently allows. In a sense, sure, that’s a YouTube competitor, because it would be another platform competing with the video giant for eyeballs. But it’s not one in the way that a platform like Dailymotion, if it ever reached the size of YouTube, could be.

And that’s not even considering the fact that no YouTube creator would leave YouTube for a platform just because of a better revenue-sharing deal. You stay where the audience is. What’s more likely is that these creators add Comcast to the pile of platforms they’re distributing content on, which is great for them, but not game-changing for Comcast or the online video industry.

Tags: , , , , ,

YouTube Money

What Do Creators Really Think of YouTube’s Subscription Service?


Streaming Device Owners Consumer More Web Video, Less Broadcast...


Joey Graceffa Gets ‘Storytellers’ Season 2 from...


Red Bull Media and Shutterstock Capture Extreme Environments in...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
Victorious launches mobile apps with The Young Turks, Ryan Higa

Victorious Plants Flag in Global Marketplace


The BBC Enters Short-form Video News Pact with Yahoo


Hulu Hits Seriocomedic Paydirt with ‘Casual’

Hulu Logo

Hulu and Viacom Expand Content Pact in Multi-Year Agreement


DramaFever Comes to PlayStation 4


FouseyTube Signs with CAA as Agency Continues its Digital Talent Drive

Rightster Cat in a Shark Costume

Rightster Launches Viral Clip Licensing Portal VideoSpring


XTreme Video Goes Mobile With Victorious


Roku Embraces 4K with its Next Generation Player


Collab Rolls Out Rankzoo Mobile Data Platform For Vine Creators

Facebook Mobile Football Image

Facebook Unveils New Tools for TV Broadcasters

Popcornflix Q&A

Popcornflix Pacts with Breaking Glass Pictures for Indie Hits


Video Moves to the Front of the Class with Twitter Moments

Meghan Camarena Screengrab

Meghan Camarena Beats YouTube Burnout with New Fall Season

Ram Report Rolling Stone Country Charles Kelley

Rolling Stone Goes Country with Ram Truck Digital Content Partnership


Yahoo Rolls Out Original Series Starring Ana Gasteyer

FameBit Screenshot

Influencer Marketplace FameBit Adds Instagram, Vine and Twitter


SlingTV Adds More Live Sports With Campus Insiders


CBC Continues Digital Push By Going 100% Programmatic


5Qs With Kevin Holmes About Coffee-Mate’s Big Bet On Influencers


Netflix Orders First Italian Original Series, ‘Suburra’


Announcing Digital Parliament – A Legislative Assembly for...

AwesomenessTV Logo Awesomeness

AwesomenessTV Partners with Endemol for International Channel Launch


YouNow Scores $15 Million, Adds Comcast Ventures to Investor Team


YouTuber and His Grandma Explore Tech and Pop Culture in New PBS...


There’s Water On Mars and Why Movie Studios Are Leading the Way...


YouTube Duo Caspar Lee and Joe Sugg Launch Raucous Productions

Mobile View

Follow the Video Views


Conviva Launches Industry Data Platform

ChuChu TV

India’s ChuChu TV Brings Surprise Eggs to Kids on YouTube


Amazon Delves into Reality TV With ‘Fashion Fund’...

Thug Notes Wisecrack

How Wisecrack Took Thug Notes from Viral Hit to Mainstream Lit


VR Startup Vrse Taps Former Rdio Chief Drew Larner

NBCUniversal AOL

AOL Has Its Eye on Some Late Night Video Riches

YouTube Kids

YouTube Kids Adds Big Screen Apps, Enhanced Parental Controls


Netflix Adds 7 New Shows To Its Kid Friendly Slate