Complex Goes Hollywood, Buys Entertainment Site Collider
Male lifestyle publisher Complex Media has acquired Collider.com, a website devoted to movie and TV news and commentary.
Financial terms of the deal were not disclosed. Collider’s founder and editor-in-chief Steven Weintraub will continue to steer the publication following the acquisition, Complex said.
For Complex, which already has a deep editorial reach across music, fashion, and lifestyle, this deal gives it greater access to a vertical that its core audience of millennial males has a deep-rooted interest in — movies and TV shows. Currently, Collider.com attracts over 3 million visitors per month, based on December 2014 comScore data.
The publisher will look to grow that number through various initiatives, including an improved web and mobile site (which launched this week in time for the Sundance Film Festival), integration of Collider.com into Complex’s content management system, and additional support across video production and ad sales.
On the video side, Complex will assist Collider in its existing output, which is primarily comprised of interviews with top Hollywood talent, as well as develop and produce new formats. “We’re known for running extended interviews with some of the biggest people in Hollywood,” Weintraub told Bloomberg in an interview. “If you look at what Complex has done with musicians,* we’re moving in that direction.”
Collider.com joins Complex Media’s growing media network, which currently reaches more than 120 million uniques per month, according to Complex.
* A prime example of what Weintraub is referring to here is Complex’s flagship video series “Magnum Opus,” which has won a Webby.Tags: Acquisitions, Collider, Complex Media