ComScore to Start Measuring Views on Mobile/Streaming Devices

/ Jan 19, 2015

Mobile video on different screens

In an effort to more accurately track people’s viewing habits in the US, comScore has decided to measure across mobile and other streaming devices. As reported by the New York Times, the company will launch the new measurement this week.

In the past, comScore just tracked online viewing across laptops and desktop computers. New stats regarding mobile viewing show that doing so misses an increasingly primary way in which people watch digital video. For example, a recent report noted that mobile entertainment generated $9.14 billion in revenue in the past year, nearly reaching that of the US box office.

ComScore’s new tracking system will help put it on par with Nielsen, which is also trying to better account for digital views. In addition to working on measuring video watching on Netflix and Amazon, Nielsen’s been releasing plenty of research that focuses on the growth of digital video.

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