comScore’s June Numbers Show Slight Surge in Online Video Viewership
/ Jul 17, 2013

watching-laptop

More than 183.3 million Americans watched nearly 44.7 billion online videos in June, according to the latest numbers from comScore’s Video Metrix service. This is a slight step up from May, when 182.2 million Americans watched a little under 41 billion videos online.

The usual suspects slotted in at the top of comScore’s rankings, with Google/YouTube accounting for 158.3 million uniques and over 15.7 billion views. Check out the rest of the top 10, ranked by unique viewers:

comscorejunevideo1

Notably, Microsoft and NDN traded places at the middle of the rankings, as did Yahoo and Viacom near the bottom of the top 10.

When measuring by video views, comScore says Google/YouTube was followed by AOL (775 million in June) and Facebook (730 million). Google/YouTube and AOL have been #1 and #2 in this category for most of 2013.

comScore’s rankings for YouTube partners also didn’t register much of a change from May to June. The top nine partners remained the same, with VEVO at the top with nearly 47.5 million unique viewers, followed by Fullscreen with nearly 34.3 million and Maker Studios with almost 28.8 million.

comscorejunevideo2

VEVO streamed nearly 534 million videos in June, which was also first among YouTube partners. Second-place Maker Studios streamed nearly 477 million videos.

The sole change was at the #10 position, which in June was occupied by E! Entertainment (15.6 million uniques), replacing SonyBMG from the May rankings.

When measuring the top 10 YouTube partners by time-spent, Machinima ranked first with 76 minutes-per-viewer, followed by Maker with 62 minutes.

Update: On the advertising front, comScore reports that June was a record-breaking month, with the number of video ad streams topping 20 billion. Four of the top five video ad properties surpassed two billion ad views in June, led by Google with 3.26 billion impressions. Hulu once again delivered the highest frequency of video ads with an average of 73 per viewer.

Screen Shot 2013-07-17 at 5.05.44 PM

Tags: , , , , , , , , , , , , ,


aol nate hayden

AOL Ups Nate Hayden to Run Originals Business

Disney Muppets

Disney Debuts Muppets Web Series

unbelieveable_1

Bravo Taps The Gregory Brothers, SoulPancake to Promote New Series

pewdiepie

Maker Studios Launches iPhone App for PewDiePie

Ear Biscuits Devin SuperTramp

Devin SuperTramp: ‘Ready-Made for Sponsorship’

showmobile

Radio Disney Strikes Multi-Channel Content Deal with ShowMobile

judy mcgrath

Former MTV CEO Judy McGrath Joins Amazon’s Board

MediaKraft

Next New Networks Co-Founder Joins Advisory Board at Mediakraft

NewsToKnow

Friday 8.1: News to Know

cracklecleaners2

Crackle Sets Return Date for ‘Cleaners’

cartoon hangover manly

‘Adventure Time’ Crew Members Debut...

ViralGains

Nas Invests in Viral Video Marketing Firm ViralGains

July_Vi_Chats

Recap! VideoInk Presents… Diversifying the Video Ecosystem

HuluRemote

Hulu Makes Full Episodes Available for Free on Android Devices

NETFLIX, INC. BOJACK HORSEMAN

Saddle Up for BoJack Horseman’s Comeback… on Netflix...

dapper_laughs

British Vine Star ‘Dapper Laughs’ Scores TV Show with ITV

Corey_Moss

EXCLUSIVE: Hearst Hires Corey Moss to Grow Digital Video Business

NBCDigital

NBCU Brings USA and Syfy to Xbox for the First Time

spotxchange2

RTL Group Takes Majority Stake in SpotXchange for $144M

NewsToKnow

Thursday 7.31: News to Know

chris_jericho

Chris Jericho Adds ‘Web Series Star’ to List of...

Legendary_pictures-2

Legendary Entertainment’s Tom Lesinski Steps Down

Assassins_Creed

‘Assassin’s Creed: Unity’ Shows Expert Parkour...

Show_collage

Call of Duty and X-Men Top YouTube Trailers Leaderboard

JoePenna Headshot

YouTube’s Joe Penna Makes the Move to TV

elizabeth_banks_1

Elizabeth Banks Books College Comedy Series with Paramount Digital

KevinSpacey_UmaThurman

Filmmaker Competition Ends in YouTube Space LA with Uma Thurman

ted_sarandos

Gotham Awards Industry Tribute Goes to Netflix’s Ted Sarandos

Tune In to #VIViewpoints! We’re Live!

Screen Shot 2014-07-30 at 11.47.20 AM

Activia’s ‘La La La’ with Shakira Becomes Most...

NetFlix

Netflix Pays to Directly Connect with AT&T

brooklyn decker

Brooklyn Decker, Ethan Embry Join Netflix’s ‘Grace...

FRANCE DAILYMOTION

Dailymotion Adds Content from AOL, Complex Media, Maker Studios, More

ICMPartners

Talent agency ICM Forms ‘O Labs’ with Manatt Phelps...

nerdist

Nerdist Pokes Fun at YouTube Commenters

SD_Comic_COn

Comic-Con Delivers Fan-tastic Celebration of Digital

Screen Shot 2014-07-29 at 4.58.05 PM

Season Two of ‘ISA Variety Game Show’ Starts Tomorrow

Company_logos

6 Key Takeaways from Just for Laughs’ ComedyPro

Vessel

Jason Kilar’s Vessel Targeting Premium Short-Form Video...

James_Brown

Pluto.TV Set for a James Brown Binge