More than 183.3 million Americans watched nearly 44.7 billion online videos in July, according to the latest numbers from comScore’s Video Metrix service. This is a slight step up from May, when 182.2 million Americans watched a little under 41 billion videos online.
The usual suspects slotted in at the top of comScore’s rankings, with Google/YouTube accounting for 158.3 million uniques and over 15.7 billion views. Check out the rest of the top 10, ranked by unique viewers:
Notably, Microsoft and NDN traded places at the middle of the rankings, as did Yahoo and Viacom near the bottom of the top 10.
When measuring by video views, comScore says Google/YouTube was followed by AOL (775 million in June) and Facebook (730 million). Google/YouTube and AOL have been #1 and #2 in this category for most of 2013.
comScore’s rankings for YouTube partners also didn’t register much of a change from May to June. The top nine partners remained the same, with VEVO at the top with nearly 47.5 million unique viewers, followed by Fullscreen with nearly 34.3 million and Maker Studios with almost 28.8 million.
VEVO streamed nearly 534 million videos in June, which was also first among YouTube partners. Second-place Maker Studios streamed nearly 477 million videos.
The sole change was at the #10 position, which in June was occupied by E! Entertainment (15.6 million uniques), replacing SonyBMG from the May rankings.
When measuring the top 10 YouTube partners by time-spent, Machinima ranked first with 76 minutes-per-viewer, followed by Maker with 62 minutes.
Update: On the advertising front, comScore reports that June was a record-breaking month, with the number of video ad streams topping 20 billion. Four of the top five video ad properties surpassed two billion ad views in June, led by Google with 3.26 billion impressions. Hulu once again delivered the highest frequency of video ads with an average of 73 per viewer.Tags: Amazon, AOL, comscore, fullscreen, google, Hulu, Machinima, maker, measurement, Microsoft, NDN, online video, viewers, youtube