comScore’s June Numbers Show Slight Surge in Online Video Viewership

/ Jul 17, 2013

watching-laptop

More than 183.3 million Americans watched nearly 44.7 billion online videos in June, according to the latest numbers from comScore’s Video Metrix service. This is a slight step up from May, when 182.2 million Americans watched a little under 41 billion videos online.

The usual suspects slotted in at the top of comScore’s rankings, with Google/YouTube accounting for 158.3 million uniques and over 15.7 billion views. Check out the rest of the top 10, ranked by unique viewers:

comscorejunevideo1

Notably, Microsoft and NDN traded places at the middle of the rankings, as did Yahoo and Viacom near the bottom of the top 10.

When measuring by video views, comScore says Google/YouTube was followed by AOL (775 million in June) and Facebook (730 million). Google/YouTube and AOL have been #1 and #2 in this category for most of 2013.

comScore’s rankings for YouTube partners also didn’t register much of a change from May to June. The top nine partners remained the same, with VEVO at the top with nearly 47.5 million unique viewers, followed by Fullscreen with nearly 34.3 million and Maker Studios with almost 28.8 million.

comscorejunevideo2

VEVO streamed nearly 534 million videos in June, which was also first among YouTube partners. Second-place Maker Studios streamed nearly 477 million videos.

The sole change was at the #10 position, which in June was occupied by E! Entertainment (15.6 million uniques), replacing SonyBMG from the May rankings.

When measuring the top 10 YouTube partners by time-spent, Machinima ranked first with 76 minutes-per-viewer, followed by Maker with 62 minutes.

Update: On the advertising front, comScore reports that June was a record-breaking month, with the number of video ad streams topping 20 billion. Four of the top five video ad properties surpassed two billion ad views in June, led by Google with 3.26 billion impressions. Hulu once again delivered the highest frequency of video ads with an average of 73 per viewer.

Screen Shot 2013-07-17 at 5.05.44 PM

Tags: , , , , , , , , , , , , ,


Marvel's Agents of S.H.I.E.L.D. 3-5-15

Marvel’s ‘Double Agent’ Web Series Takes You...

NYT_Video

The NY Times Wants to Work with Emerging Filmmakers (on Ads)

social video

Infographic: The Life Cycle of a Viral Video

DEADBEAT_review

Hulu’s ‘Deadbeat’ Unveils All-Star Guest List...

ATV

AwesomenessTV CEO Brian Robbins to Receive 2015 Pioneer Prize at MIPTV

Wolfe Video and Vimeo partner to bring new LGBTQ titles on demand

Vimeo Partners with LGBTQ Film Distributor, Adds Over 150 New Titles

Decoding TVOD Event

Decoding TVOD with Vimeo and VHX: How to Sell Directly to Your Fans

Brit Marling Netflix

Netflix Orders Hour-Long Drama Series from Brit Marling, Brad...

NewsToKnow

Thursday 3.5.15: News to Know

YouKuTudou2

Youku Tudou Names New COO, Restructures Content and Business Units

Kandee Johnson as Charlie XCX in "Beauty ReCovered"

Kandee Johnson-Starring ‘Beauty ReCovered’ Is Back...

Netflix The Returned

Netflix Nabs Global Rights to FremantleMedia’s ‘The...

VGHS

Web Series Wednesday: Lights, Camera…Action

Meredith Foster just signed with Collective Digital Studio

Collective Digital Studio Signs YouTube Beauty Star Meredith Foster

HBO_image

HBO’s Streaming Service Settles on Name, Price

Felicia Day in YouTube's #DearMe campaign for women

YouTube Stars Promotes Women’s Empowerment with #DearMe Campaign

foxdigitalstudio

Fox Digital Studio Locks in Tribeca Premiere for Feature Comedy...

BrokenTV

Multi-Platform Viewing in the US: More Are Watching...

NewsToKnow

Wednesday 3.4.15: News to Know

Leonardo DiCaprio and Netflix to make documentaries

Leonardo DiCaprio Teams with Netflix to Make More Documentaries

The Walking Dead 3-4-15

Dish’s Internet-TV Service Now Has Cable’s Biggest Show

Sony Project Morpheus 3-4-15

Sony Shows Off Updated Project Morpheus, Sets 2016 Release

ron howard

Discovery’s New Form Inks First-Look Deal with Lisa...

Geico YouTube

Geico Made YouTube Ads That You Wouldn’t Skip Even If You Could

NBCDigital

REPORT: NBCU Targets Comedy SVOD Service for 2015

Community

WATCH THIS: ‘Age of Yahoo’ Trailer for...

Netflix Beasts of No Nation

Netflix Finishes Deal for Idris Elba War Drama ‘Beasts of...

Machinima_logo_red

Machinima Hires First-Ever Chief Revenue Officer

NewsToKnow

Tuesday 3.3.15: News to Know

RLJ Entertainment's Urban Movie Channel

RLJ Entertainment Adds on Acquisitions Execs

Discovery Seeker

Discovery Launches Seeker, a Digital Network Focused on...

2 Chainz smokes a giant weed pipe

2 Chainz Smokes ‘Most Expensivest’ Joint in Season...

Weird Al looks bemused...

Above Average Debuts New Season of ‘Sound Advice’...

Netflix is coming to Australia

Netflix Confirms Launch Date for Australia, New Zealand

NetFlix

Netflix Buys Idris Elba-Starring War Drama ‘Beasts of No...

wet hot american summer

Netflix Sets Premiere Dates for ‘Wet Hot American...

NCAA March Madness

March Madness Is (Officially) Coming to YouTube

newfronts

AOL Unveils Cast, Premiere Date for First Long-Form Series