Conde Nast Entertainment Plates Video Channel for Epicurious — Its 11th
Conde Nast has launched an original programming channel for its food-and-drink brand Epicurious — the 11th to join the publisher’s growing video portfolio that is operated by its Conde Nast Entertainment division.
With the launch of the channel, CNE is also debuting a documentary series called “Epicuriousity.” The show will spotlight culinary experts from around the world who are “shaping the artisanal food and beverage scene.” The first episode, for instance, features Douglas Quint of the famous Big Gay Ice Cream Truck.
The series is sponsored by coffee brand Gevalia, which will also be featured in an upcoming episode.
“Gevalia is a brand rooted in quality Swedish craftsmanship, and for 150 years that has set us apart,” said Gevalia senior brand manager Luke Cole in a statement. “A partnership with ‘Epicuriousity’ — a series that celebrates the expertise behind food products across all categories — was the perfect opportunity to help people discover the craft of coffee making and what makes Gevalia so unique in the world of premium coffee.”
As is the case with every other channel on the CNE portfolio, Epicurious’ video content will be available on its site and YouTube channel, while also being syndicated to a growing list of platforms that includes AOL On, Dailymotion, Roku, and Yahoo.
A second series for Epicurious, “What’s in Your Bag,” will premiere on Friday, May 16. The show will follow host and comedian Mike Kelton as he ambushes unsuspecting shoppers in Brooklyn to go through what’s in their grocery bag. (Note to anyone from CNE reading this: I live in Greenpoint.)
Three more channels are on the docket for CNE in 2014, as announced by the programmer during its Newfront presentation last month. Channels for Bon Appetit, Lucky, and The New Yorker will roll out by the end of 2014.Tags: branded entertainment, CNE, conde nast entertainment, Drink, Epicurious, food, Gevalia, Sponsorships