Conde Nast Entertainment Tees Up Video Channel for Golf Digest
With eight channels down in its ever-growing digital video network, Conde Nast Entertainment is now launching its first and only sports channel — based on its Golf Digest brand.
Programming on the channel will be based on the magazine’s editorial content, which focuses on golf instruction and equipment — though CNE says there will be some humor in the programming lineup as well. Launch series include:
“#GOLFSECRETS WITH BEN CRANE”: It’s not easy being a PGA Tour player — and a member of the parody boy band Golf Boys. Ben Crane shares his secrets for doing it all, while answering your golf questions with honesty and humor. #GolfSecrets
“NERVE WRACKERS”: PGA instructor Jason Birnbaum hits the course to conquer his biggest fears (and yours). Find out how to overcome the shots that intimidate golfers most. #NerveWrackers
“BREAKING BAD SCORES”: Get out of your rut and lower your scores with this how-to series featuring leading instructor Jason Guss. Learn practice tips and drills for all skill levels on your way to breaking 100, 90, or 80. #GolfDigestBBS
“THE HOT LIST”: Featuring reviews of everything from drivers to putters, the Hot List answers the question every golfer asks: What clubs should I play? #HotList2014
As with other CNE-launched video channels, Golf Digest’s video channel will be available on the publication’s website and on YouTube. Syndication deals with the likes of AOL, Dailymotion, and Yahoo will provide additional distribution.
Golf-equipment brand Callaway is on board as the channel’s launch sponsor.Tags: callaway, CNE, Conde Nast, conde nast entertainment, golf, golf digest, Sports