Crackle Teams with Robert Downey Jr. on New Music Series

/ Nov 27, 2013

crackleplayingitforward

Crackle is teaming up with Robert Downey Jr.’s production company to launch a new original music series today called “Playing It Forward.”

Sponsored by FedEx, the series will feature famous musicians doing impromptu street performances to benefit a charity of their choice. Each episode will lead to a $100,000 donation to a charity supporting music education. For instance, the first episode documents a performance from Grammy-winning artist John Legend, who played three of his songs in front of an unsuspecting crowd at the Culver City Town Plaza in Los Angeles. This episode benefits Legend’s charity Show Me Campaign, which looks to stop poverty by giving kids access to quality education.

Crackle will announce future “unexpected” performances at a later date, which signals that “Playing It Forward” will roll out new episodes on an irregular basis.

An interesting thing to add — and I may be reading too much into this — but Legend is signed to Sony Music. Crackle as you know is backed by Sony Pictures Entertainment. It seems like an incredibly smart, synergistic strategy to combine Sony’s different assets into a new entertainment program. I wouldn’t be surprised if future guests/performers on “Playing It Forward” also come from the Sony Music stable.

“Playing It Forward” is produced by Crackle and Team Downey, which was founded by Robert Downey Jr. and his wife Susan Downey. Other producers include veteran music producer Tony Berg and Kevin Lake.

The show is available on all Crackle platforms in the US.

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