Streaming on Connected-TVs Continues to Rise (Study)

/ Oct 29, 2014

About two years ago, Crackle teamed up with Frank N. Magid associates to study how people consume video entertainment. Called “The New Living Room,” the study just released its second year results, which found that streaming movies and TV shows through set-top boxes, gaming consoles, and smart TVs has become the preferred way to watch TV content. Live TV can no longer stand up to the popularity of the stream.

To show the growth of at-home streaming popularity, Crackle pitted last year’s percentage of streaming households (74%) against this year’s (83%). However, the number gets even bigger when you consider just those surveyed between the ages of 18 and 34. Among that demographic, 90% stream movie and TV content at home.

Yes, more people are still watching live TV rather than streaming it during primetime. However, the live TV viewing numbers in this slot haven’t gone up since last year, while streaming increased from 43% of viewers to 45%, which looks even better for streaming devices in light of DVR viewing during primetime decreasing by 7%.

Since younger generations are mostly embracing this viewing method, we’ll very likely continue to see streaming numbers going up. While 49% of millennials found streaming video content to TV “very satisfying,” only 33% felt that way about watching live TV.

Check out “The New Living Room” infographic below for more details:

crackle_TNLR2_infographic_FINAL[1] copy

The Crackle and Magid Associates study surveyed a sample population of 1,200 US adults between the ages of 18 and 49. The sample population completed the surveys within a five-day window this past July.

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