‘Creativity Bundle’ Offers Four Films Through VHX at Any Price

/ Jul 16, 2014

Creativity Bundle

Experimenting with an interesting monetization strategy, Bond/360 has launched the “Creativity Bundle,” a package of four highly acclaimed films to be sold directly through VHX, a video distribution platform that gives creators an express sales pathway to viewers. How much does the bundle cost? Whatever viewers are willing to pay for it.

The award-winning movies in this unique collection include “Beauty Is Embarrassing,” “Helvetica,” “Indie Games: The Movie,” and “Sign Painters.” All of the films delve into the otherwise little known worlds of various artists and will be available through VHX just this week, beginning yesterday and ending on July 21.

Though the “pay what you want” model technically allows film/art connoisseurs to shell out as little as they please for the films, those who spend a total of $15 or more will reap rewards. Purchases of these sizes will get the buyer over an hour of additional content, giving people some incentive to pay as much for a set of four films what one would normally pay for two DVDs (back in the day when people actually bought DVDs, that is).

VHX has served as a monetizing distribution option for YouTube creators, as with the feature film “Camp Takota,” starring Mamrie Hart, Hannah Hart, and Grace Helbig.

However, an offer such as this points to the other service that platforms like VHX can be for filmmakers and distributors. The ability to bundle multiple older films and monetize them via direct sales long after their theatrical and home-video releases opens up a new revenue stream that didn’t exist before digital distribution became a legitimate option.

And it’s not just VHX. Vimeo, through its Vimeo On Demand service, is also enabling content providers to distribute content collections.

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