Danny Zappin’s Zealot Networks Buys Another Marketing Agency

/ Mar 12, 2015

Zealot Networks

Danny Zappin’s Zealot Networks has acquired another marketing agency.

Threshold Interactive, which boasts a “decade-long” relationship with food/beverage giant Nestle according to Zealot, joins a growing portfolio of agencies under the Zealot umbrella that includes Neighbor Agency and Idea Farmer.

“Threshold Interactive complements our existing portfolio of companies not only by bringing extensive experience in creating rich and deep content for multiple digital platforms but also their proven ability to deeply engage that vital consumer audience — millennials,” said Zappin, who serves as president and CEO of Zealot Networks, in a statement. “Threshold amplifies our integrated brand marketing and original content creation expertise as we look to create unique synergies throughout our portfolio of companies.”

Threshold is familiar with the world of YouTube creators, something that likely appealed to Zappin, the former CEO of Maker Studios. The agency has previously created videos for brands featuring online talent like KevJumba, Destorm Power, Smosh, and Taryn Southern, as well as traditional stars Snoop Dogg and Kate Upton.

Per the deal, Threshold will continue to operate under its current name. It’s a full acquisition, Zealot said, with Tristan Snyder and Jonathan Zucker of investment banking firm Intrepid initiating and negotiating the deal.

Zealot was launched by Zappin to build a multi-faceted digital media business that spans content production, distribution, and monetization, as well as digital marketing and brand services, talent management. In addition to Threshold, Neighbor Agency, and Idea Farmer, the company has also acquired comedian JB Smoove’s talent agency Converge Media Group, sports talent and marketing firm PSE, and content licensing business AudioMicro in a recent months.

Tags: , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...