Danny Zappin’s Zealot Networks Buys Another Marketing Agency
Danny Zappin’s Zealot Networks has acquired another marketing agency.
Threshold Interactive, which boasts a “decade-long” relationship with food/beverage giant Nestle according to Zealot, joins a growing portfolio of agencies under the Zealot umbrella that includes Neighbor Agency and Idea Farmer.
“Threshold Interactive complements our existing portfolio of companies not only by bringing extensive experience in creating rich and deep content for multiple digital platforms but also their proven ability to deeply engage that vital consumer audience — millennials,” said Zappin, who serves as president and CEO of Zealot Networks, in a statement. “Threshold amplifies our integrated brand marketing and original content creation expertise as we look to create unique synergies throughout our portfolio of companies.”
Threshold is familiar with the world of YouTube creators, something that likely appealed to Zappin, the former CEO of Maker Studios. The agency has previously created videos for brands featuring online talent like KevJumba, Destorm Power, Smosh, and Taryn Southern, as well as traditional stars Snoop Dogg and Kate Upton.
Per the deal, Threshold will continue to operate under its current name. It’s a full acquisition, Zealot said, with Tristan Snyder and Jonathan Zucker of investment banking firm Intrepid initiating and negotiating the deal.
Zealot was launched by Zappin to build a multi-faceted digital media business that spans content production, distribution, and monetization, as well as digital marketing and brand services, talent management. In addition to Threshold, Neighbor Agency, and Idea Farmer, the company has also acquired comedian JB Smoove’s talent agency Converge Media Group, sports talent and marketing firm PSE, and content licensing business AudioMicro in a recent months.Tags: Acquisitions, branded content, Danny Zappin, Influencer Marketing, Nestle, Threshold Interactive, YouTube Creators, Zealot Networks