David Cronenberg Stars in a Very, Very Perplexing Digital Project
Ever wonder what what being in a David Cronenberg film feels like? Me neither, but for those brave enough to traverse those murky waters, the Toronto International Film Festival and the Canadian Film Centre’s Media Lab have your ticket inside via an interactive storytelling project called “Body/Mind/Change.”
Presenting the science fiction from Cronenberg’s films as “science fact” (things that actually exist), the project, which was headed by creative director Lance Weiler, will guide participants through the tech and engineering marvels as presented in Cronenberg films such as “Scanners” and “Videodrome.” The experience will be delivered as three episodic narratives starring Cronenberg himself, designed to train volunteers how to use the biotech enhancement implant “Personal-On-Demand” or “POD.”
The multi-media project is, at this point, still shrouded in a very Cronenberg-esque haze of mystery. However, at a glance the experiment seems to be focused around fictional biotech company BMC Labs and their quest to recreate the technology found in Cronenberg’s films, technology like POD. “Body/Mind/Change” will guide participants through POD technology via several forms of media including video and the BMC Labs website.
For those interested in taking the interactive journey, BMC Labs is currently taking reservations for personalized PODs at their site.
The project is executive produced by Noah Cowan, Ana Serrano, and Shane Smith.