DCNF: NY Times Inks Co-Production Deal with Vimeo, Launches New Video Hub

/ Apr 28, 2014

nytimesminute

At the company’s first Newfront presentation, The New York Times announced a partnership with premium online video site Vimeo to co-produce a “slate of shows.”

This partnership will begin with a documentary series that follows the evolution of food culture in immigrant society in America, according to the Times’ GM of video, Rebecca Howard. “We believe [Vimeo] is a great example of a brand with the same passion and commitment to online content and filmmakers,” she said.

The Times also unveiled a newly designed Times Video hub, with a channel-based content guide to serve users with a variety of original short-form and long-form content.

There are more than 30 series available across Times Video, covering categories like food, fashion, sports, culture, and long-form documentary films. “We are making more than 430 videos per month,” across the section, said Howard.

Acura is on board as launch sponsor for the hub.

Among the new and upcoming shows previewed at the presentation:

  • “Verbatim,” a comedy series which reenacts courtroom scenes, word for word
  • “36 Hours,” based on the popular Sunday column, the Times editorial team takes you to the most interesting locales on Earth
  • “Bits,” based on the popular tech column, focusing on the tech of tomorrow
  • “Science Take,” which will explore the world of science, nature, and physics
  • “Luminaries,” focusing on visionaries who are trying to change the planet
  • “Machine Learning,” a tech series hosted by Molly Wood, who will try to make tech more understandable to everyday people
  • “Mark Bittman Cooks With,” a food series hosted by Bittman, where he cooks with and interviews guests like Jamie Oliver and Michelle Obama (neither are confirmed yet, though, but gives you an idea of the type of guests the show will look to have)
  • “Corner Office,” interview series in which Adam Bryant sits down with CEOs

The Times also plans to offer video series hosted by new fashion editor Vanesa Friedman and media and culture columnist David Carr, as well as a live-stream the Old Vic Theatre’s production of “Clarence Darrow” starring Kevin Spacey.

Outside of original/editorial programming, Times is opening up a new native “branded playlist” capability for advertisers. Beginning with “Extraordinary Angles,” a series which takes viewers to some of the most beautiful homes in the world, advertisers will be able to create custom content that will live alongside Times’ videos on the hub.

Overall, the company is already making more than 430 pieces of video content per month, and has plans to expand that in the months ahead.

In addition to its owned-and-operated and video hub, the Times distributes its content to platforms ranging from AOL to Hulu and Yahoo.

“Once video was the sole reserve of the broadcasters,” said Times CEO Mark Thompson. “Now as we all know, anyone with the right talent and idea, can create great video and get it to an audience.”

Tags: , , , ,


time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round