DCNF: Yahoo Orders Its First TV-Sized Projects

/ Apr 28, 2014


As we first reported last December, Yahoo has been looking for its own “House of Cards.” Today at its Newfront presentation to advertisers, the company unveiled its first two TV-sized projects: both half-hour comedy shows from veteran film and TV writers/producers.

The first show, “Sin City Saints,” comes from executive producer Mike Tollin (“Smallville”), writer Chris Case, and director Bryan Gordon (“Curb Your Enthusiasm”). The single-camera comedy follows the Sin City Saints, a Las Vegas-based expansion NBA team that, frankly, sucks. Yahoo has ordered eight half-hour episodes.

The second show is “Other Space,” a space-comedy from filmmaker Paul Feig (“Bridesmaids,” “Freaks & Geeks”). Executive produced by Feig, “Other Space” will follow a group of dysfunctional explorers who stumble into an alternative universe. Yahoo has ordered eight half-hour episodes for this show as well.

Both shows will debut on Yahoo Screen, across all of the platforms the app is available on, in 2015.

Yahoo is eyeing two more TV-sized comedy projects, which will be announced in the coming weeks.

Overall, Yahoo’s video strategy is comprised of four different parts: original programming, live events, video within its new and upcoming crop of digital magazines, and licensed TV content.

Within the field of live, Yahoo is partnering with concert presenter Live Nation Entertainment to live-stream a full concert every day for an entire year, beginning this summer. Yahoo will also make more than 1,200 of the “best songs” from these concerts available on an on-demand basis for “months and months,” said Yahoo CMO Kathy Savitt, in addition to hours of exclusive and behind-the-scenes clips. The content will be available via a Live Nation channel on Yahoo Screen, with Kellogg’s on board as an initial sponsor.

Other live partnerships include deals to exclusively stream red carpets for movies like “X-Men: Days of Future Past” and the next “Hunger Games” movie, as well as a deal with the NFL to bring in-game highlights to Yahoo Sports.

Katie Couric, who joined Yahoo last year as global news anchor, is also bringing two new shows to Yahoo, in addition to the video interviews she conducts with newsmakers. “World 3.0” will feature interviews with “tech titans on the cutting edge who are changing how we live,” said Couric, while “Now I Get It” is an “explanatory video journalism” project to demystify what we don’t understand about the world.

After launching Yahoo Tech and Yahoo Food magazines earlier this year, Yahoo has launched Yahoo Travel. The digital magazines will feature various types of video content, including original series.

Finally, Yahoo said it’s integrating with comScore vCE measurement tool. Initially, the solution will be available on video and display buys for US advertisers, with plans to expand the capability to mobile and international in “later phases” of the partnership.

Tags: , , , , , , , ,


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series