Defy Media Creates Two Web Series for Toyota’s Teen Safety Campaign

/ Jan 24, 2014


As part of “TeenDrive365,” Toyota’s largest teen safety campaign to date, Defy Media is launching two new web series designed to encourage safer driving.

The first show, “Swapping Seats,” is described as a social experiment in which teenagers and their parents swap roles. In the series, which will be hosted by comedienne Calise Hawkins (“Last Man Standing”), teenagers will take control of the driver’s seat and secretly mimic their parents’ driving habits, while the parents watch from the backseat. Spanning four total episodes, “Swapping Seats” debuts today and will run for the next four weeks.

The second show, “Tested,” will be hosted by comedian John Henson, the current host of ABC’s “Wipeout” and former host of E!’s “Talk Soup.” The series will demonstrate everyday distractions that all drivers face — but don’t think twice about — and then put a comedic spin on them. For instance, in an episode that deals with those who like to sing when they drive, drivers will be asked to sing while being “distracted” by fully-dressed backup singers in the passenger seats. Spanning six total episodes, “Tested” will premiere in early February, with new episodes rolling out on a weekly basis.

Created and produced by Defy Media, both shows will be available on the “TeenDrive365” hub on, as well as on the company’s YouTube channel.

The “TeenDrive365” campaign, launched by Toyota in November 2013, spans multiple platforms. In addition to the two shows from Defy, the campaign features other video spots, various online tools, expert advice, and “distracted-driving events” held across the country — all focused on delivering the message of safety and alertness while driving.

As part of Toyota’s deal with Defy, the auto brand will tap into the Defy Media Network to promote the campaign across sites that reach the targeted audience of teenagers and families. Overall, Defy created 12 pieces of video content — 10 episodes as part of the shows mentioned above, as well as two video teasers.

Tags: , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries