Diagonal View Teams with BuzzMyVideos to Bring Popular YouTube Channels to Italy and Turkey

/ Dec 18, 2014

AllTime10s

London-based video production company and YouTube network Diagonal View is partnering with another international MCN to bring two of its more popular formats to Turkey and Italy.

Per the deal, BuzzMyVideos, which is also headquartered in London, will help distribute and market Diagonal View’s AllTime10s and Football Daily channels in those two countries.

AllTime10s offers list-based videos covering a variety of topics, from the 10 dumbest reasons to get arrested to “shocking” facts about Amazon. The English-language version of the channel has more than 2.9 million subscribers, while a German version reaches more than 1 million. Earlier this year, Diagonal View partnered with Mediakraft to create Dutch, Polish, and Russian versions of the format.

Football Daily, meanwhile, is described by Diagonal View as one of the largest independent football (soccer) channels on YouTube, with more than 400,000 subscribers. The channel also favors list videos, as well as a various other videos featuring athletes and fans of the world’s most popular sport.

In Italy and Turkey, Diagonal View has the potential to reach 135 million people, 58% and 46% of whom are internet users, according to the companies.

“Our content has proven a hit in the UK, Northern Europe, and other English-speaking territories, and we have seen how localizing our videos to directly build local audience appetite can be a success internationally,” said Diagonal View CEO Matt Heiman. “BuzzMyVideos has demonstrated clear expertise in both Turkey and Italy, as well as other markets, and therefore were the right partner for this initiative.”

Going forward, the two companies will look to expand the formats to even more countries.

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