STUDY: Digital-Ad Spending to Top $103 Billion in Five Years
This article originally appeared on [a]list Daily
By Robert Workman
According to a new report from Forrester Research (posted by Adweek), television advertising is going to face an even larger rival in just five years’ time — digital advertising.
The research company indicated that interactive spending would reach a 12% compound annual growth rate and surpass a whopping $103 billion in just five years’ time. By that rate, it’ll surpass TV advertising and become the leader on the general advertising front. In addition, mobile advertising will account for 66% of that growth across various categories in the interactive field.
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