Digital Domain and Immersive Media Form VR Joint Venture
Digital Domain Holdings Limited, the parent company of visual effects studio Digital Domain, and Immersive Media, an immersive video production company, have partnered to form IM360, a venture aimed at creating virtual reality videos and providing services to other VR creators.
In addition to offerings tools that help creators edit and produce their VR content, IM360 will provide ways for clients to distribute their content on VR headsets. The joint venture will also put forth and distribute its own immersive content.
Digital Domain has worked on feature films like “Iron Man 3,” “Maleficent,” and the “X-Men” and “Transformers” franchises. Its studio supports 3D, VR production and has worked on such films using CGI animation.
Immersive Media brings the live action VR abilities to the joint venture. It recently launched a distribution network complete with content and a playback application that operates on VR headsets. The company also has a editing/production platform for VR called imLive, which lets users, for example, stitch together “spherical” video, and its technology was used in the making of Taylor Swift’s “Blank Space” interactive music video.Tags: digital domain, digital domain holdings limited, IM360, imLive, immersive media, Taylor Swift, virtual reality, VR