Digital Measurement Firm comScore Names New CEO
Digital measurement firm comScore has a new chief executive officer: the company’s current president Serge Matta.
Matta, who has been with comScore since 1999, will assume his new role on March 1, 2014, at which point Dr. Magid Abraham, the company’s co-founder and current CEO, will become executive chairman of the board of directors. Abraham will succeed comScore’s current executive chairman (and co-founder) Gian Fulgoni, who will vacate his title and slide over to a new role as chairman emeritus, focusing on “external-facing” initiatives on behalf of comScore. He will keep his board seat.
“This announcement represents the culmination of a thoughtful, multi-year succession planning process, and the board is confident that this is the right time to elevate Serge to the CEO role,” said Abraham in a statement. “The company delivered strong results in 2013, and we continue to enter into powerful partnerships that we expect to drive long-term growth and profitability.”
These include a partnership with Google to integrate comScore’s vCE measurement product into Google’s DoubleClick for Publishers ad-serving platform. This was a major deal for comScore and the future of its vCE standard, which now has a direct link to one of the most-used ad-serving systems on the web.
Matta became president of comScore in June 2013. Prior to that he was president of commercial solutions at the company, and prior to that he oversaw comScore’s mobile practice as president of mobile solutions.Tags: comscore, doubleclick for publishers, Exec Moves, google, Movers, nielsen, serge matta