Digital Sales Vet Peter Naylor Joins LiveRail Board
LiveRail, a video monetization platform serving digital publishers, has named Peter Naylor, a former top digital sales exec at NBCUniversal and chairman of the Interactive Advertising Bureau, to its board of directors.
Naylor was most recently EVP of digital media sales at NBCUniversal, where he oversaw the company’s move toward programmatic advertising — something LiveRail is more than familiar with.
“Peter is bringing a unique perspective to LiveRail’s board that will help us further extend our position as the leading programmatic video ad platform,” said Mark Trefgarne, co-founder and CEO of LiveRail, in a statement. “His experience driving digital sales for one of the world’s largest, most premium broadcasters, combined with his industry insights and relationships developed from his IAB chairmanship, makes Peter a uniquely valuable addition to the LiveRail board.”
Naylor’s year-long stint as chairman of the IAB followed eight years on the industry organization’s board of directors.Tags: Exec Moves, IAB, Interactive Advertising Bureau, liverail, Movers, NBCUniversal, Peter Naylor