Discovery Launches Fierce New Animalist Digital Network
Discovery Communications is trying to find the link between man and animal. No, it’s not some kind of Doctor Moreau-esque experiment; it’s actually a new video network called Animalist.
The network is launching with 15 original series, which cover all things fascinating and ferocious about the animal kingdom. Animalist can be viewed at Animalist.com and through Xbox consoles and mobile devices. Discovery has also pointed out that Animalist will also be distributed through “additional partners.”
The main focus of the new network’s programming (other than animals, duh) seems to be on short-form content. Debuting with seven million monthly streams, Animalist will showcase a wide swath of content ranging from clip shows — courtesy of Discovery’s massive animal footage library — to a talk show featuring internet sensation and space alien/cat Lil’ Bub.
Animalists full slate of 15 original series is as follows:
· “Lil’ BUB’s Big SHOW”: The Internet’s biggest cat sensation takes the stage with a weekly talk show with guests ranging from hamsters…to Whoopi Goldberg!
· “Animalist News”: Hosted by YouTube sensation Alex Farnham, the biggest animal stories are delivered with humor, wit and a distinctive twist through daily breaking news and studio and field reports.
· “Petopia”: The first and last stop when it comes to pet product reviews, with expert tech reviewer Sarah Lane as viewers’ guide.
· “Colonel Meow Show”: Weekly narrative shorts detailing Colonel Meow’s struggling plans to take over the world, no thanks to his roommate, Boots the Dog.
· “Zoochosis World News”: A weekly biting satire reporting current news stories about humans as visualized through footage of wild animals.
· “Animal Take Downs with Tay Zonday”: Tay Zonday’s sultry “Chocolate Rain” voice married with footage of animals engaged in their predatory dance to the end.
· “Discovery Sharks”: What results when you pair amazing HD footage mined from Discovery’s vast library of shark content to epic music? Jawsome videos.
· “Big Cat Rescue”: A weekly inspiring, educational and up-close look at the 100+ feline residents of the nation’s largest big cat rescue sanctuary in Tampa, Florida.
· Petsami: A daily, adorable fix of hilarious, amazing and totally viral animal videos!
· “Cole the Black Cat”: Bent on ending the negative stigma surrounding black cats, Cole and his playful personality take on a new cat toy every week.
· “Animals with Low Self Esteem”: Every week, depressed animals comically lament their physical traits until a closing song lifts their spirits.
· “Truther Cats”: A weekly show where the Truther Cat satirically explores a new conspiratorial truth at play in the animal kingdom. Who is the “Truther Cat?”
· “All Time Animals”: Weekly list show highlighting the fascinating science behind our favorite animals.
Animalist will also be tapping into Discovery’s hefty roster of TV talent starting with “My Cat From Hell” host Jackson Galaxy, who will be launching a, we assume, cat-themed show on Animalist later this year.
Similar to science network TestTube, Animalist is launching with the Discovery Digital Network’s built-in native ad system, which allows for advertisers to forgo working with YouTube or another platform’s ad branch. Animalist will be joining Discovery Communication’s current family of digital networks, which include TestTube, Revision3, and the Philip DeFranco Network.Tags: Animalist, Discovery Digital Media, Discovery Networks, philip defranco, SourceFed, TestTube