Disney Interactive Launches Inspirational Web Series ‘Citizen Kid’
Disney Interactive has launched a new web series called “Citizen Kid,” which will look to inspire others by showing children performing ordinary activities in order to better the world around them.
Eight episodes are the planned for the show, with Milk on board as the exclusive sponsor.
The first three episodes went live today, starting with one that features nine-year-old Hailey, who collects used skates and hockey equipment to help host skating lessons for underpriivileged kids. Another episode features a 15-year-old whose interest in animals inspired her to become a certified vet assistant and volunteer at a local veterinary hospital.
In addition to its own Rebel Mouse site, “Citizen Kid” will also be available on Babble, an online magazine acquired by Disney Interactive in 2011, as well as YouTube. Tags: Babble, Disney Interactive, kids