Distrify Founder Peter Gerard Departs for Vimeo
Peter Gerard, the founder and former CEO of VOD service Distrify, has left the company to join Vimeo as its new director of audience development and content operations.
In the new role, Gerard will be in charge of executing and managing affiliate marketing partnerships with Vimeo’s Audience Development team. This includes handling distribution and sales for the platform’s Vimeo On Demand library.
“Having been at the forefront of direct-to-audience VOD for the past four years, I firmly believe that Vimeo is best poised to make a real long-term difference for independent filmmakers,” Gerard said in a statement. “The Vimeo team has the experience and drive necessary to build a sustainable marketplace for independent films.”
Vimeo recently topped 170 million unique global viewers.
The company also jumped into the original programming game, investing funds toward a new season of the indie series “High Maintenance.”Tags: Distrify, Exec Moves, Movers, Peter Gerard, Vimeo