E! Unifies TV and Online News Divisions

/ Feb 10, 2015

E!

E! is combining its online and TV news divisions under the leadership of John Najarian, executive vice president of news and digital for the network. With the move, which will merge all content, social and interactive, and product and operations under one umbrella, E! hopes to create an organizational structure that makes it easy to be nimble across platforms.

This is particularly important as news consumption continues to be driven by online and mobile platforms. “E! News” currently reaches 18 million viewers per month, and its audience is roughly 20 years younger than its competitors, according to the network. E! Online, however, averaged 39 million monthly uniques across its platforms in Q4 2014, a 79% jump year over year. The network’s social reach is more than 49 million fans/followers.

“Creating an integrated organization is an important step as we evolve the network’s linear news strategy and multi-screen approach,” said Najarian in a statement. “We are positioning the network to better serve entertainment and pop culture fans with an authentic, relevant, consistent voice throughout our news platforms.”

Supporting Najarian will be a group of executives who’ve received promotions at the network.

Romina Rosada has been named SVP of content for news and digital, overseeing content strategy, all news gathering, reporting, and curation of content under one team for both “E! News” and E! Online. She was previously VP of E! Online.

Gerald Abrahamian is now SVP of product, technology, and operations, and is tasked with leading “cross-functional collaboration,” managing digital product strategy, and driving new revenue opportunities that maximize linear and digital integrations, E! said. He was previously VP of technology and operations.

On the video side, Edward Zarcoff, as SVP of digital programming and production, will oversee E!’s digital production efforts, with the goal of creating video content for all of the brand’s platforms. He is responsible for the production of all E! Online videos, as well as breaking news clips and branded content distributed across the network’s partner sites and platforms.

Bryce Kristensen is now VP of social and interactive experiences, overseeing interactive and social strategy across “E! News” and E! Online. He also manages strategy and partnerships with all social platforms on behalf of the network.

Jennifer Lavin, who executive produces “E! News,” will retain her role.

The news comes almost six months after E! president Suzanne Kolb left the network amid a larger reorganization at NBCUniversal’s cable networks, which are now under the oversight of NBCU Cable Entertainment’s lifestyle group president Frances Berwick.

Tags: , , , , , , , , , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...