Endemol Beyond Puts Vanessa Oliveira in Charge of New Brazilian Hub
Endemol Beyond has hired Vanessa Oliveira to oversee its new digital channels hub in Brazil.
As manager of Endemol Beyond Brazil, Oliveira will be responsible for acquiring and building a network of owned-and-operated digital video channels across multiple genres, all dedicated to entertaining Latin American audiences.
She is also tasked with investing in “high-end” original productions and delivering branded content for advertising partners.
Reporting to Marcello Leao Brago, who was recently appointed, GM of Endemol Brazil, Oliveira will be based in the company’s offices in Sao Paulo. She will also work closely with Georg Ramme, managing director of Endemol Beyond International.
“This new hub will establish a strong footing for Endemol Beyond in Latin America; a key market for digital video with significant opportunities for growth and innovation,” said Ramme in a statement. “This further reinforces our global presence, which now includes seven operations covering the major territories around the world.”
Correction: An earlier version of this article incorrectly said Vanessa Oliveira is a former employee of Maker Studios. She worked for Parafernalha, which is only a partner of Maker Studios in Brazil.Tags: Endemol, Endemol Beyond, Endemol Beyond Brazil, Endemol Beyond USA, Exec Moves, Georg Ramme, maker studios, MCN, Movers, Vanessa Oliveira