Endemol Beyond Teams Up with Major Vine Stars to Launch Comedy YouTube Channel
Four of the top Vine creators — Brandon Calvillo, Brittany Furlan, KC James, and Klarity — are coming together to launch SHFTY, a new YouTube channel devoted to sketch comedy content.
The channel, which stands for “Super Happy Fun Time, Yay,” is backed by Endemol Beyond USA, the digital content network funded by production studio Endemol. Content on SHFTY will be directed by Christian Covino, founder of branded entertainment agency Mischievious Studios.
Calvillo, Furlan, KC James, and Klarity combine to reach more than 12.5 million fans on Vine. In addition to sketch comedy videos, the channel will feature prank and parody content, as well as celebrity interviews.
Here’s a trailer: