EndlessTV Launches Flagship App with Content from Complex, PopSugar, WSJ, Others
EndlessTV, a mobile video startup that up until now has operated a network of category-based video discovery apps, has launched its flagship product.
The new EndlessTV app, available for free on iOS, Android, and Kindle devices, promotes a seamless viewing experience that requires minimal work from the user. It’s explained really well in the video embedded below, but essentially, viewers choose which channels they want to subscribe to. Once clicking on a channel, the app immediately begins to play a video. If you don’t care for the video, a swipe to the right will pull up whatever is next.
To surface the content that you’re likely to enjoy, EndlessTV touts its “video genome,” which personalizes the viewing experience based on views, taps, swipes, and favorited videos, and other data points. These can be category-specific as well. For instance, as you can see in the video, if you subscribe to a channel from a sports league, you can also select your favorite team to personalize the experience even more.
While testing the technology, EndlessTV says the introduction of the genome tripled users’ time-spent viewing videos.
To build out its content library, EndlessTV has inked deals with media partners ranging from The Wall Street Journal and Associated Press, to providers such as Complex, PopSugar, Newsy, and Wochit. Each of these brands have their own channels on the app.
EndlessTV will continue to operate its network of 15 apps, which provide content focused on verticals like Sports, News, Fashion, and Tech. These apps have been downloaded more than 500,000 times, and generate “millions” of monthly views, in the past five months.Tags: Android, AP, Apps, Complex Media, EndlessTV, iOS, kindle, mobile video, PopSugar, WSJ