‘Epic Rap Battles’ Might Have a Rival in YouTuber Rich Alvarez

/ Sep 15, 2014


Watch out, Peter Shukoff and Lloyd Ahlquist (better know as Nice Peter and EpicLLOYD from YouTube’s “Epic Rap Battles of History”). Rich Alvarez, whose YouTube channel currently has over 116,000 subscribers, created his own “rap battle” video featuring Donkey Kong facing off with Mario, and it’s not a competitor to scoff at.

Alvarez created his YouTube channel in 2006, and joined YouTube’s partner program in 2008. It’s fitting that his rap battle video features Mario, as his first major hit video back in 2007 did, too: “Stupid Mario Brothers—Episode 1.” The video evolved into a show with 15 episodes and then a series with five seasons and then even a movie on YouTube.

However, Alvarez wanted to a chance to develop “some original music work.” Due to “a lot of gray area when it comes to copyright claims and fair use,” as he puts it, he figured creating video rap battles was a decent way to carry out this mission. “There are other channels…that have rap battles,” Alvarez notes, “but ‘ERB’ is the only one that has combined extremely high production quality with a regular upload schedule.”

Alvarez worked with rapper Alex McDonald and visual effects editor Andrew Irish to bring higher production quality to his video, “Mario vs. Donkey Kong Rap Battle.” He plans to make 10 rap battle episodes a season (how many seasons certainly depends on the videos’ success), launching them every week on his channel.

If you doubt that Alvarez’s rap battle videos will take off in the wake of those on ERB, consider what he has to say about. “Just as there are several successful YouTube channels in the music video parody niche, I believe that there’s room for more than one rap battle parody channel on YouTube,” he says. Judge for yourself:

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