Esquire to Release New Golf Series on Digital Before TV Premiere
Esquire Network will release the entire season of its next original series, “The Short Game,” on digital and VOD platforms prior to the on-air premiere.
The documentary series, which is based on a Netflix documentary film of the same name, follows eight of the best young golfers in the US as they deal with school, family life, and a series of tournaments that culminate in the US Kids Golf World Championship. The series will explore the dynamic between each of these kids, all seven or eight years old, and their parents, and the toll that a competitive life at such a young age could take.
All 10 episodes of “The Short Game” will be available on demand on December 22, almost a month before it premieres on TV (January 20). The show will streamable at EsquireTV.com and on the network’s mobile apps, as well as via VOD platforms from distributors like Comcast, Charter, Time Warner Cable, Verizon, and Cablevision.
Esquire is the latest network to test the VOD-first model. Typically, a network will release the first episode of a new series or a new season of an existing series on a digital platform in a bid to drive interest in the show. Very rarely is an entire series made available for people to binge. MTV has previously experimented with this model; it’ll be interesting to see which, if any, other networks pursue it in the future.
“The Short Game” is produced for Esquire by Goodbye Pictures, with Rich Bye serving as executive producer and Andy Robertson as co-executive producer. Other executive producers include Rafael Marmor and Christopher Leggett for Delirio Films, and Josh Braun and Lisa Singer Haese.Tags: Delirio Films, Digital Premiere, Documentary Series, Esquire, Goodbye Pictures, Netflix, Sports, The Short Game