European MCN BuzzMyVideos Scores Syndication Deal with AOL
As AOL expands its video business internationally, the company is securing syndication partnerships with regional digital content providers, including local YouTube multi-channel networks. Case in point: BuzzMyVideos, a little-known London-based MCN that boasts a roster of 5,000 creators, 15 million total subscribers, and over 200 million monthly views.
Per the deal with AOL UK, BuzzMyVideos will be the first MCN to syndicate its premium partner content across AOL On properties in Europe. Initially, the syndication arrangement will focus on three key verticals for both companies: fashion, beauty, and lifestyle.
“We are delighted to announce our content syndication partnership with AOL On, which signals the start of what will become an increasing trend in the online video world, as larger publishers look to include content talented video creators on their platforms,” said Bengu Atamer, co-founder and COO of BuzzMyVideos.
Atamar co-founded BuzzMyVideos in 2012, alongside Paola Marinone. Combined, both women report 12 years of experience working for Google and YouTube in various capacities.Tags: AOL, AOL On, AOL UK, BuzzMyVideos, Europe, MCN, syndication, YouTube Creators