European MCN Divimove Launches Website for Spanish YouTube Creator

/ Mar 12, 2015

Elrubius is a Spanish YouTube creator in the European MCN Divimove's network

European MCN Divimove has launched a dedicated website for one of its top YouTube talent, Rubén Doblas Gundersen (better known as Elrubius online).

The website ( hosts similar content to the creator’s Spanish language YouTube channel, which has over 10.5 million subscribers. The website launched in part to celebrate him surpassing the 10 million subscriber mark.

In addition to hosting news and comedic content, Elrubius’s website will have an interactive element. Fans will be able to post their portraits of Elrubius in a “Fan Art” section of the site (#elrubiusfanart).

As Hannes Jakobsen, the chief creative officer at Divimove explained in a statement, “Our goal is to offer all fans of Elrubius an additional entertainment platform next to his channel on YouTube. The website is the perfect place to meet and interact with other Spanish speaking fans.”

The MCN plans to bring more original, creative content to Elrubius’s website in the future, according to Jakobsen, including behind-the-scenes footage and “making-of videos…by and about Elrubius.”

Divimove is headquartered in Berlin, with an international network of talent from Germany, Italy, the Netherlands, France, Poland, and Spain (where Elrubius is based). Elrubius joined the MCN in May 2014.

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  • Interesting. FanBread is doing this for dozens of creators. Nice to see YouTubers and MCNs thinking about their owned-and-operated strategy.


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