EXCLUSIVE: Dailymotion and Mashable Ink Distribution Pact on New Docu-Series ‘That Was Me’
Original content is the name of the game for Dailymotion in 2014. A week after announcing its plans to finance several original shows this year, Dailymotion has partnered with Mashable to launch “That Was Me,” a new documentary series that spotlights various entrepreneurs in tech, entertainment, and lifestyle.
The first episode, which premiered today, puts the lens on Roland Swenson, founder and president of the South by Southwest festival. It tells the story of how Swenson was able to build SXSW into the film, music, and interactive media juggernaut that it is today.
Five more episodes are planned, set to roll out through the spring and summer. Across those episodes, “That Was Me” will profile: BitTorrent founder and creator Brahm Cohen (April 2); movie-FX pioneer Phil Tippet, who has worked on movies like “Star Wars” and “Jurassic Park” (May 1); “meme manager” and Grumpy Cat rep Ben Lashes (June 4); Bethesda Softworks founder Christopher Weaver, whose work influenced the Madden NFL video-game franchise (July 2); and dating site designer Thede Loder, who helped launch Match.com (August 6).
“That Was Me” is produced by Relative Way Productions, and will be distributed on both Mashable and Dailymotion. Per the agreement, Mashable has exclusive rights to air the show first, followed by a run on Dailymotion. This is different from other Dailymotion-financed projects like “Feedback Kitchen,” which will air first on the video site before syndication to other platforms.
In any case, the deal should help raise Dailymotion’s profile as a place for original/exclusive online video content. According to Mashable, it reaches more than 34 million unique visitors per month. There’s probably a decent chunk of people in there who don’t know that Dailymotion now offers videos that you can’t find (mostly) anywhere else.
Tags: Dailymotion, digital distribution, Documentary Series, Mashable, Relative Way Productions, SXSW, That Was Me