ION Introduces the Brand Channel Network

/ Jul 25, 2014

Alist_article

By A-List Daily Staff

ION, Ayzenberg Group’s proprietary platform that curates and activates online influencers, today announced the addition of the Brand Channel Network (BCN) to their offerings. BCN helps brands discover, connect and amplify influencers, allowing brand marketers to create and own their influencer networks in order to co-create engaging and meaningful branded content over long running campaigns.

At the upcoming [a]list summit – Influencer Marketing, taking place on July 31 at The Line Hotel in Los Angeles, ION Executive Director Robert Brill will be officially launching BCN to over 300 brand marketers in attendance.

Combining API connections into the largest social networks and algorithmic analysis of influencer metadata, the BCN finds the perfect influencers and advocates for brands and marketers. The product is built from ION’s institutional knowledge, technology licenses and proprietary reporting toolset.  Marketers also benefit from Ayzenberg Group’s two decades of creative and brand strategy pedigree.

The BCN provides four major benefits: (1) Brands take greater control of their influencer marketing efforts and earn economies of scale with the BCN. (2) Marketers own influencer relationships, rather than renting them from third parties.  (3) Content that gets created lives in perpetuity online. (4) Finally, marketers obtain the influencers’ audience data which they get to own and use for remarketing.

At the upcoming [a]list summit – Influencer Marketing, taking place on July 31 at The Line Hotel in Los Angeles, ION Executive Director Robert Brill will be officially launching BCN to attendees, including over 300 brand marketers.

Additionally, ION boasts a growing stable of their own influencers, ION Community, who work with marketers by sharing and creating content. The BCN and ION Community are expansions of ION’s core business of creating and activating influencer campaigns. ION clients also benefit from strong partner relationships with Multi-Channel Networks (MCNs).

ION and the BCN provide aggregated reach across social networks including YouTube, Facebook, Twitter, Vine, Instagram and Twitch. Unlike traditional media, ads are not confined, intrusive or in the periphery of user attention.  Clients like Sony Online Entertainment, Warner Bros. Studios and EA have seen the benefit of high quality content, trusted voices and extended reach for three years.

This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. Follow them on Twitter @alistdaily or subscribe for the latest news, data and more in your inbox.

How do you get an influencer’s audience to advocate your brand? [a]list summit: Influencer Marketing is coming up on July 31st in Los Angeles. Meet, share, and shape the future of marketing. Get more information about [a]list summit here.

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