REPORT: Facebook to Join 2015 Digital Content Newfronts Lineup

/ Nov 18, 2014

FaceBook1

Facebook plans to present at the 2015 Digital Content Newfronts, according to a report from AdWeek.

Launched in 2012 as an industry-wide showcase for premium digital video content, the Newfronts are anchored by its founding partners: AOL, DigitasLBi, Yahoo, Microsoft, Hulu, and YouTube. Other digital media companies like Vice and Defy Media, as well as a few traditional giants like Scripps Networks Interactive and NBCUniversal, have participated in previous years.

If Facebook does show up to the Newfronts next year, it would probably be the main attraction for advertisers.

It’s no secret that Facebook is in the middle of a strong push to bring more video content and video-ad money to its network. The company has solicited traditional and digital media creators to publish videos natively on the social network, and is actively pitching advertisers to distribute and promote their content within users’ news feeds.

All of that has worked to drive Facebook’s video numbers up in recent months.

It only makes sense, then, for the company to show up during the two weeks in May when the top digital video players try to pitch their platforms and content to advertisers. It wouldn’t be Facebook’s first time around the Newfronts rodeo, either, having presented at the inaugural IAB UK Digital Upfronts in October. (IAB organizes and oversees the Newfronts.)

It’s not clear yet what Facebook would showcase during its presentation next year. Adweek suggests that the company is likely to feature original programming. That’s certainly a possibility, and would not be unlike YouTube’s recent decision to fund original content from top creators on its platform.

That said, Newfronts, like the upfronts, are designed to attract ad dollars. And as of right now, Facebook videos are not monetizable, unless it’s an advertiser spending money to distribute content on the social network. (There’s also LiveRail, which allows Facebook extend its video business beyond its own walls.) So if the presentation focuses more on video ad products Facebook offers — like its UK presentation did — don’t be so surprised.

Tags: , , ,


Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...