Facebook Is Challenging YouTube…on Facebook

/ Oct 16, 2014

Facebook gaining on YouTube?

We’ve pointed out Facebook as a notable YouTube rival in the past, and now a report from social media analytics company Socialbakers suggests how robust of challenge Facebook might provide to the current giant in online video.

According to the report, which tracked upwards of 180,000 videos published across 20,000 pages from brands, media companies, and celebrities on Facebook, videos published natively to Facebook are increasingly becoming as common as YouTube embeds. As you can see in the graph below, Facebook’s share of video posts has steadily increased since the start of 2014, while YouTube’s has ultimately gone down.

Screen Shot 2014-10-16 at 3.03.50 PM

Still, YouTube’s held on to its lead in terms of video uploads. However, Facebook has steadily beaten the video platform out when it comes to audience engagement. Since the start of the year, Facebook’s held the lead over YouTube (without any stiff competition elsewhere).

Screen Shot 2014-10-16 at 3.13.15 PM

Overall, it seems like Facebook has made some big strides in the digital video space. From just May through July, their video views increased by 50%, and their videos now come with a view count, like those on YouTube.

That said, this study measures and compares the performance of Facebook and YouTube on Facebook. While Facebook is a giant on the web and on mobile, there is also a lot of places to go beyond its walls (even if it’s becoming more and more important as a driver of that traffic). It makes sense that native Facebook videos would perform better in terms of engagement versus YouTube embeds. Why? Because algorithms that favor Facebook’s own video player, and the fact that Facebook is working directly with top creators and marketers to publish content on its network. That’s going to drive performance up.

So yes, this data, as well as the recent claim by comScore that Facebook delivered more desktop video views than YouTube in August, show that Facebook is a worthy competitor to YouTube’s throne. But, at least for now, YouTube videos still travel better across the web. Which means Facebook’s coronation hasn’t happened yet.

Tags: , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...