Fandango, Young Hollywood, and Mentos Serve Up a Fresh ‘Hunger Games’-Themed Web Series
Fandango, the movie-ticketing and entertainment info site owned by NBCUniversal, has partnered with celeb network Young Hollywood to debut a new countdown series in promotion of “The Hunger Games: Catching Fire.”
As determined by voting on Fandango, “Catching Fire” — the sequel to last year’s hit film “The Hunger Games” — is apparently the most anticipated movie of 2013. The video series, beginning with today’s episode, will serve up relevant, movie-themed content as well as opportunities for viewers to directly purchase tickets for the film, which will premiere in the US on November 22. Content/episodes will include interviews with cast members, retrospectives on the first film and its characters, fashion guides, and more.
Co-produced by Fandango and Young Hollywood, the series will encompass 10 total episodes.
The countdown series is also sponsored by Mentos — in fact, the show’s title is “Hunger Games’ Moments That Take Your Breath Away.” Per the deal with Perfetti Van Melle (which owns the Mentos brand), the Mentos brand will be integrated into the series as well as via different types of “social media activations,” including a nationwide contest for fans to submit original “Hunger Games”-themed art for a chance to win one of five prize packs.
“Hunger Games’ Moments That Take Your Breath Away” will be available on Fandango and Young Hollywood sites and social media channels.Tags: branded entertainment, Fandango, Mentos, NBCUniversal, Sponsorship, The Hunger Games, young hollywood