Former Maker Exec Will Keenan Named President of Endemol Beyond USA

/ Nov 19, 2013


Former Maker Studios executive Will Keenan has been named the president of Endemol Beyond USA, the domestic arm of a new global digital venture from Endemol, the producer of TV shows like “Big Brother” and “Wipeout.”

Just last week, Endemol announced its intentions to turn Endemol Beyond, which currently serves as the studio’s local German hub for digital video content, into an international network of channels dedicated to streaming original and licensed content across genres like comedy, entertainment, fashion, and film. These channels will be available across all of the top online video platforms, including YouTube, Dailymotion, AOL, MSN, and Yahoo. To make all of this happen, Endemol said it would invest over $40 million in the new venture, which would go toward creating original programming, signing talent, and developing partnerships with top brands.

Overseeing the entire initiative is Endemol Beyond’s managing director Georg Ramme. Keenan, as president of Endemol Beyond USA, will oversee the initiative in the US. Beginning his new post immediately, Keenan will report to Cris Abrego and Charlie Corwin, co-CEOs and chairmen of Endemol North America.

VideoInk caught up with Keenan, who is meeting with Endemol execs in New York, this morning. Excited about his new job, Keenan said: “You asked not too long ago what was next for me and I had said, ‘I’ma goin’ big or goin’ home.’ What I really meant to say was, ‘I’ma goin’ Beyond.’

Separately, we’ve heard that Keenan and Endemol Beyond plan to be “aggressive” in making investments and acquisitions within the digital space, and have already spoke to a “number of MCNs.”

Keenan is a well-known veteran of the web video space. Prior to Endemol, he had spent two years at Maker Studios, helping the company grow to its current status as one of the largest MCN’s on YouTube. When Keenan left Maker, his title was the MCN’s VP of vertical development and network programming. During his time at the MCN, he was also instrumental in inking partnerships with Hollywood talent like Margaret Cho and Kevin Smith, as well as bringing channels like BaracksDubs and BadLipReading to Maker’s network.

Also, for what it’s worth, current Maker Studios executive chairman, Ynon Kreiz, is a former chairman and CEO of Endemol.

Tags: , , , , , , , , , ,

  • luke

    You asked not too long ago what was next for me and I had said, ‘I’ma goin’ big or goin’ home.’ What I really meant to say was, ‘I’ma goin’ Beyond.’“
    lol really? this guy is the new president of endemol? hahahaha


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries