Fox Sports, Garage Monkey Buckle Up for Daytona 500 Social Series

/ Feb 16, 2015

Daytona 500 MyFirst500 Fox Sports 2-16-15

Fox Sports has teamed up with GarageMonkey, a YouTube channel and network for automobile and racing fans, to roll out a video-centric social campaign promoting the upcoming Daytona 500. Labeled “MyFirst500,” the series will focus on people’s early memories of the famous race, which will be televised by Fox Sports.

All videos created by Fox Sports and Garage Monkey channel partners will cover the week of festivities that lead up to the opening day (and Super Bowl) of the NASCAR calendar. Content will feature current and past drivers, owners, race teams, and other relevant players surrounding the February 14 Budweiser Speedweeks, Daytona 500 qualifying trials, and the big race itself.

The campaign began on February 14, with early videos featuring race memories and insights from drivers such as two-time Daytona 500 winner and six-time NASCAR champ Jimmie Johnson, 2010 race winner Jamie McMurray, and former NASCAR Rookie of the Year Kyle Larson. Other videos include Fox Sports personalities like “NASCAR Race Hub” hosts Danielle Trotta and Adam Alexander, among others.

All clips will be available on Fox Sports’ website and

Known for its automotive content, the Garage Monkey MCN includes a roster of auto and lifestyle providers like Fast Lane Daily, World’s Fastest Car Show, AdeysWorld, EngineeringExplained, and SubaruWRXFan. Since last year, Garage Monkey also owns a license for Speed, a motorsports brand created by Fox Sports. (In exchange, Fox Sports took a minority stake in the YouTube network.) All in all, the network combines to reach more than 1 million subscribers on YouTube.

The Daytona 500 will air on Fox Sports on February 22 at 1pm ET. Fans can share their own experiences of the race, via videos or photos, on social media using the tag #MyFirst500. These stories will also be curated and displayed on custom pages on and The “very best of that content” may also appear as sponsored interstitials on Fox Sports 1 leading up to the Daytona 500 telecast, the companies said.

Tags: , , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...