Fox Sports Targets Young Audience with Help from YouTube Space LA
In a new initiative to connect with digitally-minded viewers, Fox Sports has formed a partnership with YouTube Space LA to create daily, short-form videos under the name [email protected],” as first reported by Variety.
The Fox Sports website and YouTube page both house [email protected] content, which lends itself to virtual sharing. Though [email protected] content started rolling out earlier this summer, the show didn’t gain its host until last week. Nicole Dabeau, formerly of “Entertainment Tonight” and “The Insider,” will helm the 10, daily “@TheBuzzer” videos produced at the YouTube Space LA.
Dabeau entered the scene just in time for the NFL’s upcoming season, presenting another method for Fox Sports to get fast coverage of the latest in football. So far, [email protected] videos accumulate approximately 500,000 weekly views.
Ford Motor Company sponsors [email protected],” which is not Fox Sports’ first attempt to produce digital video. Fox Sports also held its Digital VideoFest, whose winner, Vijay and Antonius Nazareth’s YouTube channel, AVbyte, was announced this past January.
Here’s what sports shorts from “@TheBuzzer” look like: