Fox and WIGS Revive Unaired ‘Delirium’ Pilot on Hulu

/ Jun 20, 2014

delirium emma roberts

Fox passed on “Delirium,” a TV series based on the bestselling young-adult novel from Lauren Oliver, in 2013. But now the pilot for the sci-fi drama, which stars Emma Roberts and Daren Kagasoff, is getting a second life on Hulu.

In partnership with WIGS, the digital studio co-founded by filmmakers Jon Avnet and Rodrigo Garcia, Fox will present the unaired pilot on Hulu for a limited time. It’s the confluence of multiple existing relationships with all parties involved — Hulu and Fox are owned by 21st Century Fox, while Fox Broadcasting has a marketing and distribution partnership with WIGS.

“Delirium” is set in a dystopian future where love is outlawed, and people are forced to take a drug to ensure that the emotion stays dormant. The pilot for the drama was actually directed by Garcia, though he says that wasn’t the only reason Fox and WIGS decided to release the pilot on Hulu.

Garcia would “hate to see the pilot go to waste,” he admits, but also points out how “Delirium” fits the WIGS brand, which focuses on high-quality, scripted dramas with a female lead.

And when it comes to WIGS, the studio wants to be platform-agnostic. While starting out as a YouTube-funded channel, WIGS later inked a distribution deal with Hulu, bringing longer versions of its scripted series to the streaming service. “Ideologically, we think all platforms are created equally,” says Garcia. “They might not be completely equal yet — but they are certainly on their way. So why not play it here, if it can’t play somewhere else?”

Kiliaen Van Rensselaer, FOX’s head of multi-platform programming, echoes that sentiment. When asked why the network is choosing to air an unaired pilot on Hulu, he responds with “why not?” “We have a fully-finished piece of material that’s great. There wasn’t room for it on the air at the time, but because it has been made, and we do believe it’s a great piece of work, it made sense to allow consumers to see what was made.”

It also helps that the series is based on an incredibly popular book trilogy for young adults.

That said, the “Delirium” pilot will only be available on Hulu for 24 days, beginning today, June 20. Fox and WIGS received special permission from The Chernin Group, which holds the rights to the program.

But it begs the question: If “Delirium” turns into a special hit on Hulu, will that breathe new life to the project?

Van Rensselaer cautions against reading too much into it, right now. There’s a chance, he says, but “I don’t think we are ready to make any big conclusions yet. That’s not the reason we are putting it up; we see it more as a short-term fun thing to do for fans of WIGS and the books.”

“I think it will be a first-class problem if it takes off and we see a huge amount of appetite,” he continues. “If that happens, I think the folks at Fox, Chernin, and maybe even the studio side of Fox, could see that there is a built-in appetite and try to figure out where to take [the project] from there.”

As for future unaired pilots, Van Rensselaer also admits that there’s a “possibility” Fox puts those up on digital. “The philosophy remains one that says: You’ve made something, instead of throwing it in the garbage, why not provide some kind of premiere?”

Tags: , , , , , , ,


PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...