YouTube Officially Launches Video App for Kids

/ Feb 23, 2015

YouTubeKids

YouTube Kids officially launched today, providing children five and under with an app that won’t allow them to stray beyond age appropriate video content.

With content from DreamWorks TV, Jim Henson, Mother Goose Club, National Geographic Kids, Reading Rainbow, and other family-friendly content creators, the free, ad-supported service debuts with a set-up that’s specifically meant for kids—big buttons for navigating the app and bright, engaging images for them to explore.

The app aims to please parents in addition to kids, offering controls that allow them to set timers for viewing, control search options, and turn off the sound effects (probably one of the most crucial features). Parents can also provide feedback to YouTube about the service in a designated space on the app.

While it originally appeared that YouTube Kids was only going to be available on Android devices at launch, that’s not the case, as the app is also downloadable on Apple’s App Store. Ads on the platform so far exist as pre-rolls (which viewers can’t click through to another website), and are also decidedly five-and-under-friendly.

Some grown-up YouTube creators are also set to appear on the app, including the Vlogbrothers (John and Hank Green) and Stampylonghead, a “Minecraft” gamer named Joseph Garrett.

Here are links to the new app on Google Play and iTunes.

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