FreeWheel to Help Clients Measure Online Audiences with TV-Like Metrics
FreeWheel plans to integrate Nielsen’s Online Campaign Ratings product into its video ad management platform, allowing clients to measure and forecast audiences of online video ad campaigns in a fashion comparable to TV. Nielsen’s OCR product is designed to bring GRPs to online video, thereby making it easier for TV buyers to allocate budgets to online video advertising. Beginning in September, FreeWheel’s enterprise-level media clients will be able to measure and forecast audiences based on reach, frequency, and GRPs as well as by demographics such as age and gender. Nielsen’s OCR reports will be available directly within the existing FreeWheel user interface, ensuring that the measurement process occurs within clients’ existing workflow.
FreeWheel clients include AOL, ABC, Blip, Crackle, Discovery, NBCUniversal, Turner, and VEVO.Tags: ABC, AOL, Blip, Crackle, discovery, FreeWheel, GRPs, measurement, nielsen, turner, Vevo