FremantleMedia Takes Control of European MCN Divimove

/ Jan 23, 2015

fremantlemedia

FremantleMedia, producer of hit TV shows like “American Idol” and “The X Factor,” has increased its stake in European YouTube multi-channel network Divimove, now owning a majority stake in the company.

The deal comes more than a year after FremantleMedia initially made an investment in Divimove, which is based in Germany and oversees a network 1,700 channels. In September 2013, FremantleMedia took a minority stake in Divimove via a deal that gave it access to the MCN’s YouTube services business, while offering its expertise in IP development, production, talent management, and sponsorships in return.

The two companies would work together to discover, produce, and promote new online talent, they both said at the time. So far, the partnership has resulted in the launch of Shootrs, a talent program that matches Divimove’s network of stars and YouTube knowledge with FremantleMedia’s production capabilities. Shootrs was launched with FremantleMedia companies UFA (in Germany) and Blue Circle (in the Netherlands), and will see a continued rollout across Europe in 2015.

The partners have also teamed to launch Brandboost, a branded content business for advertisers in Europe.

As for Divimove, its network now reaches 80 million subscribers. Like a few other MCNs, the company has also launched a talent management division, which is tasked with exploring new opportunities for Divimove stars across new areas like live events and music. It’s led by Michael Brycz, former managing director (Central Europe) for Warner Music.

Top channels in Divimove’s network include Spain’s Elrubius (9.8 million subscribers), Italy’s FavijTV (1.5 million subscribers), and the Netherlands’ Enzo Knol (550,000 subscribers).

FremantleMedia, meanwhile, grows its already-substantial presence on YouTube. The company operates 216 channels with a combined reach of more than 20 million subscribers. It also owns Tiny Riot, a digital studio that operates under the FremantleMedia North America division.

FremantleMedia’s parent company, RTL Group, also owns StyleHaul, the top beauty network on YouTube, and has a controlling stake in Vancouver-based MCN BroadbandTV.

Tags: , , , , ,


aap-rocky

MTV Labs Taps Rapper A$AP Rocky as Creative Director

 
CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...