Friday 1.31: News to Know
Three days before its biggest event of the year, in the media capital of the world, the National Football League has announced plans for a “personalized” online video service that will offer everything but live games.
Opinions & Analysis
comScore’s New Metrics Mean Little for Video Marketers or Advertisers
comScore in collaboration with the Coalition for Innovative Media Measurement (CIMM) announced plans to expand its pioneering cross-platform measurement service, which provides continuous unified measurement of media usage on a national scale across TV, desktops, smartphones, tablets, and radios. This next phase will be open to participation from non-CIMM members as well as CIMM member companies.
Deals & Signings
News Video Giant NDN Plugs into Google’s DoubleClick
News video distributor NDN, consistently one of comScore’s top five monthly video properties in the US, is now using Google’s ad-serving platform DoubleClick for Publishers.
Streaming Video News
Pokemon Toons Coming to Hulu in the U.S.
Hulu hopes Pokemon fans will want to “catch ‘em all” — by signing up as paying subscribers. Pokemon Co. International and Hulu cut a pact to bring animated titles based on the Japanese monster videogame franchise to the free Hulu service and the subscription Hulu Plus.
Netflix Loses Overseas Rival
One of the first subscription VOD services in the Netherlands has closed its doors within months of Netflix’s arrival in the marketplace. Ximon shut down Wednesday after three years of operation in the Netherlands and Belgium.
Creator of ‘I Hate Being Single’ Teams with CDS to Crowdfund Season Two
The creator behind “I Hate Being Single” hopes to make a second season. From writer-director Rob Michael Hugel, “I Hate Being Single” tells the story of a twenty-something (played by Hugel) as he tries to navigate the Williamsburg (Brooklyn) dating scene.
YouTubers AVByte Win $1 Million Content Deal from Fox Sports
Last week, Fox Sports invited a bunch of YouTube creators to YouTube Space LA in order to compete in a video contest, which would award one winner $1 million in promotional support and a development deal with the sports programmer (we will have more on this later).
Doug ‘Doog’ Bresler Animates Smosh, Others Into His Ultimate Interview Show ‘Video Game Life’
Doug “Doog” Bresler has a very cool idea for a channel: Do the same interview everyone else is doing with celebrities both mainstream and YouTube-based, except ask really badass video game-inspired questions and then animate the interview into the most interesting version of itself. It’s flat out the niftiest concept for an interview show I never knew existed. It’s called “Video Game Life.”
Machinima and COO Nanea Reeves Part Ways
Nanea Reeves, who was hired by Machinima in March 2012 to serve as its chief operating officer, is no longer with the company.
Esquire Orders Another Season of ‘White Collar Brawlers’
Announced at the Television Critics Association winter press tour, Esquire has ordered a second season of “White Collar Brawlers,” a reality series based on a web show from digital studio Portal A.
‘Comedians in Cars Getting Coffee’ Is Now the Top Show on Crackle
Jerry Seinfeld’s actual show-about-nothing on Crackle, “Comedians in Cars Getting Coffee,” is now the most-watched piece of original content on the ad-supported video platform. Crackle reports that “Comedians in Cars” has topped 25 million streams since the first season premiered in 2012.
Endemol Beyond Plans Series With Its Biggest Celebrity Yet, Mr. Bean
Endemol’s shiny new digital arm, Endemol Beyond recently inked deals with Pitbull and Courtney Love, but even those high-profile A-listers pale in comparison to one of the latest celebrities with which the company will do business.
The Super Bowl Web Video Ad Blitz LiveRail sees volume spike threefold
Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There’s lots of evidence of brands hyping their Super Bowl spots earlier and earlier this year.
AdWeek http://bit.ly/1n2Q2qpTags: comscore, doubleclick, Endemol Beyond, Esquire, google, Hulu, liverail, NDN, News2Know, NFL, pokemon, portal A, Super Bowl, Video Advertising, White Collar Brawlers, youtube