Friday 10.3.2014: News to Know
Amazon Studios has announced the greenlighting of two shows from its most recent pilot season: “Red Oaks,” a coming-of-age comedy from Steven Soderbergh, and “Hand of God,” a thriller starring Ron Perlman.
Opinions and Analyses
Netflix’s Exclusive Content Push Continues With A Foray Into Film
Over the last few days, Netflix has announced a couple of deals that will bring a series of films to its streaming video platform over the coming years.
The Wrap http://bit.ly/ZAMHdY
Business Insider http://read.bi/1BDo8bz
How to make funny brand videos that don’t suck
Todd Bieber belongs to a very exclusive group: video producers who make great branded content.
As creative director at UCB Comedy, a bi-coastal comedy theater, school and production company, Bieber (no relation to the singer) has produced more than 500 comedy videos for brands, from Google to Excedrin. Branded content helps fund UCB’s other original videos, which Bieber spends the majority of his time working on, he said.
Harley and Darren Morenstein on Streamys and YouTube
After the Streamys, we felt that Harley Morenstein’s speech while presenting was the start of a much larger conversation about the YouTube community and new media industry, particularly where it stands in relation to television and film.
New Media Rockstars http://bit.ly/1tlvTOZ
Deals and Signings
Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels
Condé Nast Entertainment on Thursday named Joe Sabia as head of digital development for its digital video channels. Effective immediately, Sabia is responsible for developing digital video featured throughout CNÉ’s brand channels, as well as its recently launched video hub, The Scene.
Media Post http://bit.ly/YWNDb5
Mondelez Inks Global Video-Ad Deal with Google
Mondelez International has signed a global video advertising deal with Google as part of the snack giant’s broader commitment to shift ad dollars to digital platforms.
Media Post http://bit.ly/1rExbJp
Streaming Video News
Bart Baker Kicks Animation’s Nuts With Ninja Turtles ‘Trailer’
So Bart Baker from Maker, the parody king, has set his sights on a brand new thing.
New Media Rockstars http://bit.ly/1rSSSoo
Twitch promises ‘complete transparency’ with new sponsored content policies
As Twitch has continued to grow, it has to worry more and more about how its broadcasters behave.
The Next Web http://tnw.co/1BDqLtW
CNN Digital Cooks Up New Niche With Reality News
CNN is carving out a vibrant niche somewhere between the breaking news of earthquakes and wars, and reality TV, with its celebrity divorces and people foraging on islands.
Digital Audience Ratings: ‘Dracula’ and ‘Annabelle’ Bring Fear to Top 5; ‘Kingsman’ Trends Thanks to ‘Gotham’
Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here).
So Starbucks Is Really Good at Instagram Videos, Too Coffee marketer headlines the week’s top brands
Whether or not Starbucks’ actual coffee gets you buzzing, the retailer’s marketing efforts always seem like a pretty good wake-up call to the competition.
Star Wars Toy Documentary Now Available Exclusively on Vimeo
“Plastic Galaxy,” a documentary film that explores the expansive world of Star Wars toys, is now available exclusively on Vimeo. The film, which features interviews with former Kenner employees, experts, authors, and collectors, looks at the history and influence of the toys.
Good News for Vevo: Nielsen Finds Music Beats Sports Online
In terms of digital entertainment, what do young adults favor, music or sports? Nielsen answered this question through research commissioned by Vevo, finding an answer that should please the online music platform. While sports video content reaches about 12 million unique viewers per month online, music video programming gets 22 million, the study reports.
Netflix Signs Distribution Deal With France’s Orange
Netflix has closed a major deal in France that could greatly accelerate the growth of the streaming video company in the territory.
Just two weeks after launching in France, Netflix has signed a deal with Orange, France’s largest telecom group, to have its SVOD service distributed via Orange’s set-top boxes across the country. Orange has some 10 million subscribers in France.
Thieves Impersonate YouTubers to Steal on Steam
They say imitation is the sincerest form of flattery, but impersonation might be taking it a little far.
New Media Rockstars http://bit.ly/ZALweu
YouTube Wants Your Senator To Be A Vlogger
YouTube is quickly taking over as the platform for our biggest national conversations. Everyone has the ability to broadcast, earn an audience, and make their voice heard.
New Media Rockstars http://bit.ly/1xKKbzL
Meet The Superstar Team Of Google Veterans Who Are Changing YouTube
Earlier this year, Google made a huge move by pulling its sixteenth employee, Susan Wojcicki, from leading ads, to running YouTube. Wojcicki, who’s been called the “most important Googler you’ve never heard of,” has a big job ahead of her.
Business Insider http://read.bi/ZAEyWJ
YouTube’s Most Massive Star Makes Millions Of Dollars — Now He Wants His Own Network
Felix “PewdiePie” Kjellberg is YouTube’s biggest star with nearly 30 million subscribers on his channel, where he makes videos about playing video games. He also rakes in $4 million a year in ad sales.
Now the star, who hails from Stockholm, is looking to leave Maker Studios in December in search of his own network, according to a report from the Wall Street Journal.
Business Insider http://read.bi/1mZ4u8K
Video Is ‘Display 2.0’: Marissa Mayer Woos Advertisers With the ‘Yahoo Brand’
Yahoo CEO Touts Native, Video and Premium Publications
NMR Spotlight: Tim Hautekiet
After abandoning an earlier channel that was largely made up of fan trailers, Tim Hautekiet has been posting videos to his TimH078 channel since 2010.
New Media Rockstars http://bit.ly/ZALfIn
Harley Morenstein, Vine King or Viking Sea God?
Now that we’ve firmly established that Harley Morenstein is the bearded Viking King of YouTube, the time has come for him set out across the seas in search of new lands to pillage and raze.
New Media Rockstars http://bit.ly/1x6wcRq