Friday 10.3.2014: News to Know

/ Oct 3, 2014

Digital video industry news today
Amazon Greenlights ‘Red Oaks,’ ‘Hand of God’ from Third Pilot Season
Amazon Studios has announced the greenlighting of two shows from its most recent pilot season: “Red Oaks,” a coming-of-age comedy from Steven Soderbergh, and “Hand of God,” a thriller starring Ron Perlman.

VideoInk http://bit.ly/1BDrHyx

Deadline http://bit.ly/1vEiu8m

THR http://bit.ly/ZAIyGJ

Varietyhttp://bit.ly/1CIzTA3

Opinions and Analyses

Netflix’s Exclusive Content Push Continues With A Foray Into Film

Over the last few days, Netflix has announced a couple of deals that will bring a series of films to its streaming video platform over the coming years.

TechCrunch http://tcrn.ch/1x49mKu

The Wrap http://bit.ly/ZAMHdY

Variety http://bit.ly/1vBcuhD

Business Insider http://read.bi/1BDo8bz

Wired http://wrd.cm/1nTmzps

How to make funny brand videos that don’t suck
Todd Bieber belongs to a very exclusive group: video producers who make great branded content.

As creative director at UCB Comedy, a bi-coastal comedy theater, school and production company, Bieber (no relation to the singer) has produced more than 500 comedy videos for brands, from Google to Excedrin. Branded content helps fund UCB’s other original videos, which Bieber spends the majority of his time working on, he said.

Digiday http://bit.ly/1mZgcQK

Harley and Darren Morenstein on Streamys and YouTube

After the Streamys, we felt that Harley Morenstein’s speech while presenting was the start of a much larger conversation about the YouTube community and new media industry, particularly where it stands in relation to television and film.

New Media Rockstars http://bit.ly/1tlvTOZ

Deals and Signings

Conde Nast Entertainment Taps Sabia To Lead Development, Digital Video Channels

Condé Nast Entertainment on Thursday named Joe Sabia as head of digital development for its digital video channels. Effective immediately, Sabia is responsible for developing digital video featured throughout CNÉ’s brand channels, as well as its recently launched video hub, The Scene.

Media Post http://bit.ly/YWNDb5

Mondelez Inks Global Video-Ad Deal with Google

Mondelez International has signed a global video advertising deal with Google as part of the snack giant’s broader commitment to shift ad dollars to digital platforms.

VideoInk http://bit.ly/1pLRLAW

Media Post http://bit.ly/1rExbJp

Streaming Video News

Bart Baker Kicks Animation’s Nuts With Ninja Turtles ‘Trailer’

So Bart Baker from Maker, the parody king, has set his sights on a brand new thing.

New Media Rockstars http://bit.ly/1rSSSoo

Twitch promises ‘complete transparency’ with new sponsored content policies

As Twitch has continued to grow, it has to worry more and more about how its broadcasters behave.

The Next Web http://tnw.co/1BDqLtW

CNN Digital Cooks Up New Niche With Reality News

CNN is carving out a vibrant niche somewhere between the breaking news of earthquakes and wars, and reality TV, with its celebrity divorces and people foraging on islands.

Variety http://bit.ly/1yB2QPC

Digital Audience Ratings: ‘Dracula’ and ‘Annabelle’ Bring Fear to Top 5; ‘Kingsman’ Trends Thanks to ‘Gotham’

Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here).

Variety http://bit.ly/1yC6vg8

So Starbucks Is Really Good at Instagram Videos, Too Coffee marketer headlines the week’s top brands

Whether or not Starbucks’ actual coffee gets you buzzing, the retailer’s marketing efforts always seem like a pretty good wake-up call to the competition.

AdWeek http://bit.ly/10ovpAG

Star Wars Toy Documentary Now Available Exclusively on Vimeo

“Plastic Galaxy,” a documentary film that explores the expansive world of Star Wars toys, is now available exclusively on Vimeo. The film, which features interviews with former Kenner employees, experts, authors, and collectors, looks at the history and influence of the toys.

VideoInk http://bit.ly/1vA1PSu

Good News for Vevo: Nielsen Finds Music Beats Sports Online

In terms of digital entertainment, what do young adults favor, music or sports? Nielsen answered this question through research commissioned by Vevo, finding an answer that should please the online music platform. While sports video content reaches about 12 million unique viewers per month online, music video programming gets 22 million, the study reports.

VideoInk http://bit.ly/1vA2dQW

Netflix Signs Distribution Deal With France’s Orange

Netflix has closed a major deal in France that could greatly accelerate the growth of the streaming video company in the territory.

Just two weeks after launching in France, Netflix has signed a deal with Orange, France’s largest telecom group, to have its SVOD service distributed via Orange’s set-top boxes across the country. Orange has some 10 million subscribers in France.

THR http://bit.ly/1rRkIB1

YouTube News

Thieves Impersonate YouTubers to Steal on Steam

They say imitation is the sincerest form of flattery, but impersonation might be taking it a little far.

New Media Rockstars http://bit.ly/ZALweu

YouTube Wants Your Senator To Be A Vlogger

YouTube is quickly taking over as the platform for our biggest national conversations. Everyone has the ability to broadcast, earn an audience, and make their voice heard.

New Media Rockstars http://bit.ly/1xKKbzL

Meet The Superstar Team Of Google Veterans Who Are Changing YouTube

Earlier this year, Google made a huge move by pulling its sixteenth employee, Susan Wojcicki, from leading ads, to running YouTube. Wojcicki, who’s been called the “most important Googler you’ve never heard of,” has a big job ahead of her.

Business Insider http://read.bi/ZAEyWJ

YouTube’s Most Massive Star Makes Millions Of Dollars — Now He Wants His Own Network

Felix “PewdiePie” Kjellberg is YouTube’s biggest star with nearly 30 million subscribers on his channel, where he makes videos about playing video games. He also rakes in $4 million a year in ad sales.

Now the star, who hails from Stockholm, is looking to leave Maker Studios in December in search of his own network, according to a report from the Wall Street Journal.

Business Insider http://read.bi/1mZ4u8K

WSJ http://on.wsj.com/YWS4mr

Media News

Video Is ‘Display 2.0’: Marissa Mayer Woos Advertisers With the ‘Yahoo Brand’

Yahoo CEO Touts Native, Video and Premium Publications

AdAge http://bit.ly/1pLPaaa

Creator Profiles

NMR Spotlight: Tim Hautekiet

After abandoning an earlier channel that was largely made up of fan trailers, Tim Hautekiet has been posting videos to his TimH078 channel since 2010.

New Media Rockstars http://bit.ly/ZALfIn

Harley Morenstein, Vine King or Viking Sea God?

Now that we’ve firmly established that Harley Morenstein is the bearded Viking King of YouTube, the time has come for him set out across the seas in search of new lands to pillage and raze.

New Media Rockstars http://bit.ly/1x6wcRq

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