Waywire Sees Huge Bump in Audience in Q3
When Magnify acquired Waywire last year, it was with the goal of using the social video service to power a program guide for digital video content, curated by experts around specific brands, interests, and topics.VideoInk http://bit.ly/1EKr8X3
The Simple Question Nobody’s Asking About Net Neutrality
President Obama rattled the internet this week when he unloaded his opinion on net neutrality, the notion that all internet traffic should be treated equally. But to really understand what’s going on here, you should return to a moment earlier this year, when many American had trouble watching movies and TV shows on Netflix.
Facebook Is Gobbling Up YouTube’s Audience
YouTube’s dominance of the worldwide video market is under threat as Facebook continues to ramp up its charge to increase its share of the lucrative online video market.Facebook has really turned its attention to video in recent months: It began seeding autoplay videos into the News Feed in December, shortly followed by premium autoplay video ads; the company has increased its mentions of the importance of video in its quarterly earnings and investor calls; and it is reportedly actively trying to poach YouTube stars to create content made specifically for its platform.
Digital Platforms Deliver Strong Ad Views
Traditional TV programmers will take heart from research showing that new digital platforms are still witnessing strong completed views of commercials. All that might yield an even greater hold on valuable digital video inventory.
Deals and Singnings
Vevo Hires Former Bedrocket, Turner Exec to Lead Consumer Marketing
Vevo has hired Stacy Moscatelli to lead its consumer marketing and branding efforts.VideoInk http://bit.ly/1xzc4II
Happs with Apps
WhoSay Adds Distribution on Huffington Post, Magazine App Flipboard
WhoSay is putting publishing in the hands of its celebrity users with a slate of new distribution partnerships.Beginning today, celebrities can post their photos, videos and messages directly to The Huffington Post and magazine app Flipboard. The company has also added distribution on messaging app Tango, which has more than 200 million downloads and has set itself apart from other free call-and-texts apps through its premium content channels that broadcast texts, videos and photos to users.
Streaming Video News
‘Peaky Blinders’ Returning To Netflix For Season 3 As Shelby Empire Expands
EXCLUSIVE: BBC Two has ordered a third series of the Steven Knight-created crime saga Peaky Blinders, and as with Seasons 1 and 2, Netflix now is confirmed to be on board again. The streaming service will air Season 3 in the U.S. after BBC Two transmits; no date has been set.
Netflix Picks Up ‘The Fall’ Season 2 Starring Gillian Anderson
Netflix will premiere the six-episode second season of BBC drama series “The Fall” starring Gillian Anderson on Jan. 16, 2015, although not in all territories at first.
Netflix Orders British Historical Drama ‘The Crown’
Netflix has officially ordered “The Crown,” a historical series that follows the reign of Queen Elizabeth II in England from the moment she first learns of her powerful position.VideoInk http://bit.ly/1xEnMme
‘Longmire’ Lives? Netflix In Negotiations For Season 4 Pickup
Longmire fans’ prayers may have been answered. I’ve learned that Netflix is deep in negotiations for a fourth season of the drama series. The news comes two and a half months after Longmire‘s surprise cancellation by A&E after three seasons. The axing triggered one of the biggest outpourings of fan support, with reaction ranging from shock and disbelief to anger and a call to arms in a massive save-the-show campaign.
China’s Youku Tudou Posts Lower Quarterly Loss
Chinese online video giant Youku Tudou reported a strong rise in third-quarter revenues and continued a trend of narrowed losses and said the establishment of its new film unit, Heyi Pictures, was a highlight of the quarter.
DirecTV Launches 4K UltraHD Video-on-Demand with 19 Titles
Satcaster offers titles from Paramount, K2 Communications; VOD service requires compatible Samsung 4K TV
Videos to Watch Right Now
Jerry Seinfeld’s Ferrari Breaks Down in ‘Comedians in Cars Getting Coffee’ With Amy Schumer
The riding portion of the latest “Comedians in Cars Getting Coffee”had to be cut short after the yellow Ferrari that Jerry Seinfeld had picked out for his guest Amy Schumer started smoking on the streets of New York City.
YouTube’s Demographics Are Making It A Major Rival For TV Ad Dollars
YouTube’s reach among millennials is huge.The site attracts more adults aged 18 to 34 than any single cable TV network, according to Nielsen.
YouTube Superstar Michelle Phan Shares Her Tips For Building A Social Media Brand
With more than 7 YouTube million subscribers, her own L’Oreal line, and a growing e-commerce beauty startup, hair-and-makeup guru Michelle Phan is one of the most successful YouTubers ever.
Facebook courts publishers in looming YouTube battle
Facebook wants to compete with YouTube in video, so it’s asking for a little help from its media company friends — and even a few YouTube stars.The social network has in recent months been wooing publishers’ video teams, selling them on the advantages of uploading videos directly to Facebook’s proprietary video player. Advertisers are clamoring for “premium” (i.e., publisher-made) video — Time Inc. has sold 99 percent of its video inventory – and Facebook wants to ensure that it is a primary destination for it.
FreeWheel’s Q3 Report Shows Big Uptick In OTT, Smartphone Video Ad Views
FreeWheel’s Q3 Monetization report is out, and while I suppose it is full of good news about the maturation of the streaming video business, the context is that online video is becoming a lot more like TV.
Twitter’s Bringing Native Video to All Users in 2015
After enabling third-party videos, Vines, and GIFs, Twitter will soon allow all users to create and share native videos on its service.VideoInk http://bit.ly/1BozVzW
Agency Shakedown! WME and CAA Lose Digital Agents to MCNs
Agents from two of the top agencies in Hollywood are heading to the world of YouTube multi-channel networks.Beau Bryant, a digital media agent at William Morris Endeavor since 2006, is leaving the agency to join Fullscreen, one of the largest MCNs on YouTube.
17 streaming video firms form an alliance… without Netflix or YouTube
A new industry group, the Streaming Video Alliance (SVA), has formed to work on industry-wide standards and best practices in internet video. There’s 17 members of the group but the problem is, YouTube and Netflix aren’t among them.
CNN Doubles Down on Three Original Series
Series from Anthony Bourdain, Lisa Ling and Mike Rowe renewed for additional seasons. CNN continues to invest in its original series programming, announcing three renewals Thursday.TheWrap http://bit.ly/1pZgWHr
As Complaints Mount, Nielsen Calls for New Ratings Standards
Ratings-giant Nielsen defended its ratings methodologies today and called for the industry to adopt new ratings standards that would capture viewing across all screens.WSJ http://on.wsj.com/1xzde77
Bethany Mota Admits She Wasn’t a Dancer Before Dancing With the Stars
Nineteen-year-old Bethany Mota—one of the young women featured in YouTube’s star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway, let alone be in the running to win ABC’s Dancing With the Stars.
‘Queen Bee’ Creators Talk Empowering Female Entrepreneurs on Ora.TV
“Queen Bee,” a new reality competition show on Ora.TV, seeks to help launch the careers of female entrepreneurs.VideoInk http://bit.ly/1v9hQ62
‘Brooklyn’ star Peretti aims for laughs on Netflix
Not only is One of the Greats the name of Chelsea Peretti’s new stand-up special, it’s an apt description of the comedian, too.USAToday http://usat.ly/1u8iFZk