Friday 12.5.2014: News to Know

/ Dec 5, 2014

Digital video industry news today

The Fine Brothers Are Developing a Feature-Length Teen Comedy

The Fine Brothers are making a movie. The brotherly duo, behind the self-titled YouTube channel with more than 10.7 million subscribers (and more than 13.8 million subscribers across three channels), are teaming with Big Block Entertainment Group to produce a feature-length teen comedy film.

VideoInk http://bit.ly/1vTR8LR

Deadline http://bit.ly/1tZb4Jj

THR http://bit.ly/1rWISg2

Variety http://bit.ly/1wEAbIo

Opinions and Analyses

Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M

“The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.

TechCrunch http://tcrn.ch/12CYR7B

Platform Or Publisher? Whatever You Call It, It’s The Future Of Media

There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain.

TechCrunch http://tcrn.ch/1I8p1z9

Studios to Generate Record Homevideo Sales on Digital Platforms in 2014

It should turn out to be a very happy holiday for Hollywood’s homevideo divisions. If all goes according to plan, the weeks between Thanksgiving and Christmas should generate more revenue than ever before from the sale of films and TV shows on digital platforms.

Variety http://bit.ly/1ymzqzf

Unlocking the power of video storytelling at the Media Summit

One of the major trends in the media industry over the past several years has been the growing emphasis on using video to tell stories. At the Mashable Media Summit, we’ve added a session to help you get better results out of your video strategy.

Mashable http://on.mash.to/1BkPO9m

Longform: Why do we measure the value of content by its length?

I remember what an editor I know told a journalist who asked him how long his story should be: “As long as it needs to be,” my friend said.

Gigaom http://bit.ly/1rV8ObH

Netflix Effect? Starz Fails to Find Buyer

Content Is King, but Not at Just Any Price

AdAge http://bit.ly/1w5okmY

Study: Kids Who Watch Music Videos Are More Likely to Sext

Because it’s apparently very important to find the scientific reason why today’s whippersnappers just won’t stop sexting each other, Belgian researchers have determined there’s a link between watching music videos and sending sexy messages.

BetaBeat http://bit.ly/1tR9lq9

How The Netflix Model Is Poised To Destroy Traditional TV

The traditional linear TV model doesn’t make sense in the digital, streaming age. And now the Netflix model is well on its way to destroy it.

Business Insider http://read.bi/1yl50ST

STUDY: Auto Brands Are Way Behind Their Fans on YouTube

What might be the biggest opportunity for brands on YouTube? The fact that research continues to show that there is a lot more earned media on the world’s biggest video site than content created and distributed by the brands themselves.

VideoInk http://bit.ly/125uB4g

Nielsen & AOL give marketers tips on how to get viewers’ attention in this multiscreen world

Does anyone just watch TV anymore? That’s a key question in this multiscreen age. The reality of several devices pleading for audience attention led mass media company AOL to partner with viewer measurement pioneer Nielsen in creating the first Video Ad Attention Index, whose findings are being published first on VentureBeat.

VentureBeat http://bit.ly/1AtSQF2

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

Netflix gets enormous credit for popularizing the idea of online video content, but if you’re an advertiser that might like to have a little front-end commercial before an episode of “House of Cards” you’re out of luck. People pay for Netflix  Advertisers, head for YouTube.

MediaPost http://bit.ly/1yTSZla

4 big myths about video, busted

The video business is booming. Or maybe it’s dying. Or overvalued.

There’s no shortage of posturing and confusion amid the bullishness of digital video investors and the wariness of the old guard. Fortunately, several video experts were on hand at the VideoSchmoozeconference in New York on Thursday to surface and clarify common misconceptions across the industry.

Digiday http://bit.ly/1vW4ysd

The secret sauce behind YouTube giant Vsauce

With the help of YouTube, Michael Stevens has become one of the world’s most popular educators.

Deadline http://bit.ly/11Ygs94

Deals & Signings

Vlogbrothers’ Brain Scoop Channel Acquired by Field Museum of Chicago

The Brain Scoop, a YouTube channel from Hank and John Green’sVlogbrothers Studios devoted to museum content, has been acquired by The Field Museum in Chicago. Terms of the deal were not disclosed.

VideoInk http://bit.ly/12Hk28z

Fox TV Stations Group Inks Pact with Facebook’s LiveRail for Online-Video Ads

Fox Television Stations have signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.

Variety http://bit.ly/1FTGF5F

Streaming Video News

Fullscreen CEO George Strompolos on Premium Content and Making Viewers Pay

The architect of one of the biggest YouTube networks talked for the first time about delving into premium content — and new ways to distribute video to viewers.

Speaking at Code/Media: San Francisco, Fullscreen’s George Strompolos said the digital media company is exploring the next phase of its growth after receiving an infusion of capital from Otter Media. The joint Web venture of AT&T and the Chernin Group assumed a controlling stake in Fullscreen on Oct. 17.

ReCode http://on.recode.net/1ywkceA

Netflix Sets Nina Simone Documentary From Liz Garbus

Netflix is taking the next step in its documentary strategy with What Happened, Miss Simone?, a new film about the iconic singer and civil rights activist from Oscar nominated filmmaker Liz Garbus (The Farm: Angola, USA, and Bobby Fischer Against The World). The docu will premiere in all territories where Netflix is available in 2015.

Deadline http://bit.ly/1ymtbex

Variety http://bit.ly/12rSmTW

‘People En Espanol’ Debuts Online Show, La Esquina

People en Español has launched a new twice-weekly online video program, “La Esquina” (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity news and interviews as well as coverage of music, movies, fashion, and technology.

Media Post http://bit.ly/1rWJxxV

Krysten Ritter To Play Jessica Jones In Marvel’s Netflix Series

Marvel is mum as usual, but I hear they have tapped Krysten Ritter for the lead in the company’s straight-to-series drama JessicaJones. Ritter wasone of five actresses who tested for the role. I hear it came down to her and Teresa Palmer, with both doing chemistry reads with The Following‘s Mike Colter, believed to be the choice for male lead Luke Cage.

Deadline http://bit.ly/1vSmT9i

Streaming Video News

Maker Studios to Debut Bart Baker-Hosted Clips Show Across Screens

Maker Studios is launching a new series called “CrashPad,” a digital “Tosh.0” starring YouTube comedian Bart Baker.

VideoInk http://bit.ly/1vWv5pg

Google Confirms Plans for Kid-Friendly YouTube, Chrome

Google is moving forward with its plans to launch kid-friendly versions of some of its most popular products, including Chrome and YouTube.

VideoInk http://bit.ly/1CMQiH2

YouTube News

What It’s Like To Be The Father Of A Teenage Girl Who Has 8 Million YouTube Followers

Bethany Mota has achieved more by age 19 than most people achieve in a lifetime.

When she was 13, she began posting videos of herself on YouTube. Now she has nearly 8 million subscribers and gets between 2o million and 30 million views per week there

Business Insider http://read.bi/125CYNd

TV vs Digital

Comcast Tells FCC It’s the Victim and Netflix Is the Villain

Comcast is tired of Netflix, that’s for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable.

AdWeek http://bit.ly/1vlROpK

Videos to Watch Right Now

Above Average Debuts Oreo-Sponsored Holiday Series

Online comedy network Above Average has launched a new holiday-themed animated web series in partnership with Oreo.

VideoInk http://bit.ly/12rP6rE

Hannah Hart and Sarah Silverman Get High, Make Pie

This edition of ‘My Drunk Kitchen’ featured inebriation of a different breed, and came out to be one of the most fun episodes yet.

NMR http://bit.ly/1yno42L

WATCH THIS: Contestants Get One ‘Last Chance’ in Bravo Web Series

“Top Chef: Last Chance Kitchen,” Bravo’s Emmy-winning companion web series to its hit cooking competition show, is set to return for a new season on December 10.

VideoInk http://bit.ly/1AtQJ4d

Industry Highlights

Netflix and Amazon Will Go Head-to-Head at the 2015 Writers Guild Awards

Netflix scored more nominations for its two flagship series — “House of Cards” and “Orange Is the New Black” — while Amazon received its first from the Writers Guild of America.

VideoInk http://bit.ly/1zuuXwr

Web Video Ad Tech Firm TubeMogul Takes Aim at TV

There are a lot of companies angling to become the key player if and when the TV ad business embraces automated, or “programmatic,” buying and selling–somethingthat has been slow to materialize. As CMO Today recently reported, the Web video ad buying technology firm TubeMogul is one of them.

WSJ http://on.wsj.com/1pXXhY3

Production Notes

Krysten Ritter Nabs Lead Role in Marvel’s ‘Jessica Jones’

Krysten Ritter has been cast in title role for Marvel’s “Jessica Jones” TV series, which the studio is producing for Netflix.

VideoInk http://bit.ly/1yTLLh4

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