Friday 12.5.2014: News to Know
The Fine Brothers Are Developing a Feature-Length Teen Comedy
The Fine Brothers are making a movie. The brotherly duo, behind the self-titled YouTube channel with more than 10.7 million subscribers (and more than 13.8 million subscribers across three channels), are teaming with Big Block Entertainment Group to produce a feature-length teen comedy film.
Opinions and Analyses
Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M
“The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.
Platform Or Publisher? Whatever You Call It, It’s The Future Of Media
There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain.
Studios to Generate Record Homevideo Sales on Digital Platforms in 2014
It should turn out to be a very happy holiday for Hollywood’s homevideo divisions. If all goes according to plan, the weeks between Thanksgiving and Christmas should generate more revenue than ever before from the sale of films and TV shows on digital platforms.
Unlocking the power of video storytelling at the Media Summit
One of the major trends in the media industry over the past several years has been the growing emphasis on using video to tell stories. At the Mashable Media Summit, we’ve added a session to help you get better results out of your video strategy.
Longform: Why do we measure the value of content by its length?
I remember what an editor I know told a journalist who asked him how long his story should be: “As long as it needs to be,” my friend said.
Netflix Effect? Starz Fails to Find Buyer
Content Is King, but Not at Just Any Price
Study: Kids Who Watch Music Videos Are More Likely to Sext
Because it’s apparently very important to find the scientific reason why today’s whippersnappers just won’t stop sexting each other, Belgian researchers have determined there’s a link between watching music videos and sending sexy messages.
How The Netflix Model Is Poised To Destroy Traditional TV
The traditional linear TV model doesn’t make sense in the digital, streaming age. And now the Netflix model is well on its way to destroy it.
Business Insider http://read.bi/1yl50ST
STUDY: Auto Brands Are Way Behind Their Fans on YouTube
What might be the biggest opportunity for brands on YouTube? The fact that research continues to show that there is a lot more earned media on the world’s biggest video site than content created and distributed by the brands themselves.
Nielsen & AOL give marketers tips on how to get viewers’ attention in this multiscreen world
Does anyone just watch TV anymore? That’s a key question in this multiscreen age. The reality of several devices pleading for audience attention led mass media company AOL to partner with viewer measurement pioneer Nielsen in creating the first Video Ad Attention Index, whose findings are being published first on VentureBeat.
Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix
Netflix gets enormous credit for popularizing the idea of online video content, but if you’re an advertiser that might like to have a little front-end commercial before an episode of “House of Cards” you’re out of luck. People pay for Netflix Advertisers, head for YouTube.
4 big myths about video, busted
The video business is booming. Or maybe it’s dying. Or overvalued.
There’s no shortage of posturing and confusion amid the bullishness of digital video investors and the wariness of the old guard. Fortunately, several video experts were on hand at the VideoSchmoozeconference in New York on Thursday to surface and clarify common misconceptions across the industry.
The secret sauce behind YouTube giant Vsauce
With the help of YouTube, Michael Stevens has become one of the world’s most popular educators.
Deals & Signings
Vlogbrothers’ Brain Scoop Channel Acquired by Field Museum of Chicago
The Brain Scoop, a YouTube channel from Hank and John Green’sVlogbrothers Studios devoted to museum content, has been acquired by The Field Museum in Chicago. Terms of the deal were not disclosed.
Fox TV Stations Group Inks Pact with Facebook’s LiveRail for Online-Video Ads
Fox Television Stations have signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.
Streaming Video News
Fullscreen CEO George Strompolos on Premium Content and Making Viewers Pay
The architect of one of the biggest YouTube networks talked for the first time about delving into premium content — and new ways to distribute video to viewers.
Speaking at Code/Media: San Francisco, Fullscreen’s George Strompolos said the digital media company is exploring the next phase of its growth after receiving an infusion of capital from Otter Media. The joint Web venture of AT&T and the Chernin Group assumed a controlling stake in Fullscreen on Oct. 17.
Netflix Sets Nina Simone Documentary From Liz Garbus
Netflix is taking the next step in its documentary strategy with What Happened, Miss Simone?, a new film about the iconic singer and civil rights activist from Oscar nominated filmmaker Liz Garbus (The Farm: Angola, USA, and Bobby Fischer Against The World). The docu will premiere in all territories where Netflix is available in 2015.
‘People En Espanol’ Debuts Online Show, La Esquina
People en Español has launched a new twice-weekly online video program, “La Esquina” (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity news and interviews as well as coverage of music, movies, fashion, and technology.
Media Post http://bit.ly/1rWJxxV
Krysten Ritter To Play Jessica Jones In Marvel’s Netflix Series
Marvel is mum as usual, but I hear they have tapped Krysten Ritter for the lead in the company’s straight-to-series drama JessicaJones. Ritter wasone of five actresses who tested for the role. I hear it came down to her and Teresa Palmer, with both doing chemistry reads with The Following‘s Mike Colter, believed to be the choice for male lead Luke Cage.
Streaming Video News
Maker Studios to Debut Bart Baker-Hosted Clips Show Across Screens
Maker Studios is launching a new series called “CrashPad,” a digital “Tosh.0” starring YouTube comedian Bart Baker.
Google Confirms Plans for Kid-Friendly YouTube, Chrome
Google is moving forward with its plans to launch kid-friendly versions of some of its most popular products, including Chrome and YouTube.
What It’s Like To Be The Father Of A Teenage Girl Who Has 8 Million YouTube Followers
Bethany Mota has achieved more by age 19 than most people achieve in a lifetime.
When she was 13, she began posting videos of herself on YouTube. Now she has nearly 8 million subscribers and gets between 2o million and 30 million views per week there
Business Insider http://read.bi/125CYNd
TV vs Digital
Comcast Tells FCC It’s the Victim and Netflix Is the Villain
Comcast is tired of Netflix, that’s for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable.
Videos to Watch Right Now
Above Average Debuts Oreo-Sponsored Holiday Series
Online comedy network Above Average has launched a new holiday-themed animated web series in partnership with Oreo.
Hannah Hart and Sarah Silverman Get High, Make Pie
This edition of ‘My Drunk Kitchen’ featured inebriation of a different breed, and came out to be one of the most fun episodes yet.
WATCH THIS: Contestants Get One ‘Last Chance’ in Bravo Web Series
“Top Chef: Last Chance Kitchen,” Bravo’s Emmy-winning companion web series to its hit cooking competition show, is set to return for a new season on December 10.
Netflix and Amazon Will Go Head-to-Head at the 2015 Writers Guild Awards
Netflix scored more nominations for its two flagship series — “House of Cards” and “Orange Is the New Black” — while Amazon received its first from the Writers Guild of America.
Web Video Ad Tech Firm TubeMogul Takes Aim at TV
There are a lot of companies angling to become the key player if and when the TV ad business embraces automated, or “programmatic,” buying and selling–somethingthat has been slow to materialize. As CMO Today recently reported, the Web video ad buying technology firm TubeMogul is one of them.
Krysten Ritter Nabs Lead Role in Marvel’s ‘Jessica Jones’
Krysten Ritter has been cast in title role for Marvel’s “Jessica Jones” TV series, which the studio is producing for Netflix.
VideoInk http://bit.ly/1yTLLh4Tags: Above Average, AOL, bethany mota, Big Block Entertainment Group, Bravo, Comcast, facebook, fullscreen, Hannah Hart, liverail, Netflix, nielsen, Sarah Silverman, The Fine Brothers, TubeMogul