Friday 12.5.2014: News to Know

/ Dec 5, 2014

Digital video industry news today

The Fine Brothers Are Developing a Feature-Length Teen Comedy

The Fine Brothers are making a movie. The brotherly duo, behind the self-titled YouTube channel with more than 10.7 million subscribers (and more than 13.8 million subscribers across three channels), are teaming with Big Block Entertainment Group to produce a feature-length teen comedy film.





Opinions and Analyses

Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M

“The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.


Platform Or Publisher? Whatever You Call It, It’s The Future Of Media

There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain.


Studios to Generate Record Homevideo Sales on Digital Platforms in 2014

It should turn out to be a very happy holiday for Hollywood’s homevideo divisions. If all goes according to plan, the weeks between Thanksgiving and Christmas should generate more revenue than ever before from the sale of films and TV shows on digital platforms.


Unlocking the power of video storytelling at the Media Summit

One of the major trends in the media industry over the past several years has been the growing emphasis on using video to tell stories. At the Mashable Media Summit, we’ve added a session to help you get better results out of your video strategy.


Longform: Why do we measure the value of content by its length?

I remember what an editor I know told a journalist who asked him how long his story should be: “As long as it needs to be,” my friend said.


Netflix Effect? Starz Fails to Find Buyer

Content Is King, but Not at Just Any Price


Study: Kids Who Watch Music Videos Are More Likely to Sext

Because it’s apparently very important to find the scientific reason why today’s whippersnappers just won’t stop sexting each other, Belgian researchers have determined there’s a link between watching music videos and sending sexy messages.


How The Netflix Model Is Poised To Destroy Traditional TV

The traditional linear TV model doesn’t make sense in the digital, streaming age. And now the Netflix model is well on its way to destroy it.

Business Insider

STUDY: Auto Brands Are Way Behind Their Fans on YouTube

What might be the biggest opportunity for brands on YouTube? The fact that research continues to show that there is a lot more earned media on the world’s biggest video site than content created and distributed by the brands themselves.


Nielsen & AOL give marketers tips on how to get viewers’ attention in this multiscreen world

Does anyone just watch TV anymore? That’s a key question in this multiscreen age. The reality of several devices pleading for audience attention led mass media company AOL to partner with viewer measurement pioneer Nielsen in creating the first Video Ad Attention Index, whose findings are being published first on VentureBeat.


Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

Netflix gets enormous credit for popularizing the idea of online video content, but if you’re an advertiser that might like to have a little front-end commercial before an episode of “House of Cards” you’re out of luck. People pay for Netflix  Advertisers, head for YouTube.


4 big myths about video, busted

The video business is booming. Or maybe it’s dying. Or overvalued.

There’s no shortage of posturing and confusion amid the bullishness of digital video investors and the wariness of the old guard. Fortunately, several video experts were on hand at the VideoSchmoozeconference in New York on Thursday to surface and clarify common misconceptions across the industry.


The secret sauce behind YouTube giant Vsauce

With the help of YouTube, Michael Stevens has become one of the world’s most popular educators.


Deals & Signings

Vlogbrothers’ Brain Scoop Channel Acquired by Field Museum of Chicago

The Brain Scoop, a YouTube channel from Hank and John Green’sVlogbrothers Studios devoted to museum content, has been acquired by The Field Museum in Chicago. Terms of the deal were not disclosed.


Fox TV Stations Group Inks Pact with Facebook’s LiveRail for Online-Video Ads

Fox Television Stations have signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.


Streaming Video News

Fullscreen CEO George Strompolos on Premium Content and Making Viewers Pay

The architect of one of the biggest YouTube networks talked for the first time about delving into premium content — and new ways to distribute video to viewers.

Speaking at Code/Media: San Francisco, Fullscreen’s George Strompolos said the digital media company is exploring the next phase of its growth after receiving an infusion of capital from Otter Media. The joint Web venture of AT&T and the Chernin Group assumed a controlling stake in Fullscreen on Oct. 17.


Netflix Sets Nina Simone Documentary From Liz Garbus

Netflix is taking the next step in its documentary strategy with What Happened, Miss Simone?, a new film about the iconic singer and civil rights activist from Oscar nominated filmmaker Liz Garbus (The Farm: Angola, USA, and Bobby Fischer Against The World). The docu will premiere in all territories where Netflix is available in 2015.



‘People En Espanol’ Debuts Online Show, La Esquina

People en Español has launched a new twice-weekly online video program, “La Esquina” (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity news and interviews as well as coverage of music, movies, fashion, and technology.

Media Post

Krysten Ritter To Play Jessica Jones In Marvel’s Netflix Series

Marvel is mum as usual, but I hear they have tapped Krysten Ritter for the lead in the company’s straight-to-series drama JessicaJones. Ritter wasone of five actresses who tested for the role. I hear it came down to her and Teresa Palmer, with both doing chemistry reads with The Following‘s Mike Colter, believed to be the choice for male lead Luke Cage.


Streaming Video News

Maker Studios to Debut Bart Baker-Hosted Clips Show Across Screens

Maker Studios is launching a new series called “CrashPad,” a digital “Tosh.0” starring YouTube comedian Bart Baker.


Google Confirms Plans for Kid-Friendly YouTube, Chrome

Google is moving forward with its plans to launch kid-friendly versions of some of its most popular products, including Chrome and YouTube.


YouTube News

What It’s Like To Be The Father Of A Teenage Girl Who Has 8 Million YouTube Followers

Bethany Mota has achieved more by age 19 than most people achieve in a lifetime.

When she was 13, she began posting videos of herself on YouTube. Now she has nearly 8 million subscribers and gets between 2o million and 30 million views per week there

Business Insider

TV vs Digital

Comcast Tells FCC It’s the Victim and Netflix Is the Villain

Comcast is tired of Netflix, that’s for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the strongest possible terms to a pending merger between Comcast and Time Warner Cable.


Videos to Watch Right Now

Above Average Debuts Oreo-Sponsored Holiday Series

Online comedy network Above Average has launched a new holiday-themed animated web series in partnership with Oreo.


Hannah Hart and Sarah Silverman Get High, Make Pie

This edition of ‘My Drunk Kitchen’ featured inebriation of a different breed, and came out to be one of the most fun episodes yet.


WATCH THIS: Contestants Get One ‘Last Chance’ in Bravo Web Series

“Top Chef: Last Chance Kitchen,” Bravo’s Emmy-winning companion web series to its hit cooking competition show, is set to return for a new season on December 10.


Industry Highlights

Netflix and Amazon Will Go Head-to-Head at the 2015 Writers Guild Awards

Netflix scored more nominations for its two flagship series — “House of Cards” and “Orange Is the New Black” — while Amazon received its first from the Writers Guild of America.


Web Video Ad Tech Firm TubeMogul Takes Aim at TV

There are a lot of companies angling to become the key player if and when the TV ad business embraces automated, or “programmatic,” buying and selling–somethingthat has been slow to materialize. As CMO Today recently reported, the Web video ad buying technology firm TubeMogul is one of them.


Production Notes

Krysten Ritter Nabs Lead Role in Marvel’s ‘Jessica Jones’

Krysten Ritter has been cast in title role for Marvel’s “Jessica Jones” TV series, which the studio is producing for Netflix.


Tags: , , , , , , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries